«UNIAN TV» is oriented mostly towards male audience. The program content includes news, analytical and publicistic programs, documentaries, sports and movies.

On the channel, the audience will always find news, sports and something interesting. The channel is not confined to a detached look at facts, and offers a wide life experience where there is always a place for discoveries, new achievements and victories. It allows the viewers to experience the triumphs and failures, to not only watch but also be a part of modern history, to perceive society and country.

General Producer of the channel is Vladyslav Svinchenko.