NewsNews27 December 2018

1+1 media will distribute the Ukrainian TV channel about a healthy lifestyle "36.6 TV" FILM.UA Group

On December 21, 1+1 media included the Ukrainian educational and entertainment channel 36.6 TV in the 1+1 media distribution portfolio, expanding its own distribution offer to 23 channels. The entry of 36.6 TV into the Ukrainian television market is carried out as part of the implementation of FILM.UA Group's policy regarding the distribution of its own new TV channel and strengthening of the strategic partnership with 1+1 media.

36.6 TV provides Ukrainian viewers with motivational content that helps them tune in to positive thinking and encourages them to change their lives for the better. The library of the TV channel consists of original useful and premium videos, which are designed for an audience that seeks to maintain a healthy lifestyle. Among the most relevant issues, which are raised by qualified specialists and invited star guests on the air, are healthy nutrition, training, psychology and medicine.

The concept of filling the grid of the TV channel is formed on the basis of the preferences of the target audience (women 25+) and consists mainly of domestic content and partly of educational and entertainment programs of foreign production, which viewers can watch without advertising. The TV channel broadcasts from the Astra 4A satellite in SD format and via IP protocol in HD format.

"As a media group, we are primarily interested in providing the viewer with a quality product that will be both interesting and useful. Therefore, after getting acquainted with the content of 36.6 TV, we immediately understood that it is guaranteed to receive positive feedback from consumers. Until today, there was no TV channel on the Ukrainian television market that was 100% dedicated to the issue of health and satisfied the needs of viewers in this topic, therefore, in fact, 36.6 TV is the first domestic TV channel about an active and healthy lifestyle, and we we are glad that he added to the offer of 1+1 media distribution", - comments Andriy Malchevskyi, director of the distribution and development department of the 1+1 media broadcasting network .

"The entire content of the channel is looking for an answer to a very relevant question - how to live happily ever after? - notes the general producer of 36.6 TV Natalka Yakymovych . - We are trying to gather the best specialists and experts who show from their own experience how, for example, yoga and healthy nutrition work. Blogs and programs of famous psychologists deserve special attention, because without order in the head it is difficult to achieve harmony in the body. Already now, based on the number of views of individual programs on our YouTube channel, we can conclude that the audience is interested in the topics we have chosen, and the presenters are trustworthy."

Since entering the Ukrainian television market in September 2018, the TV channel has already gained considerable interest among viewers who are interested in a healthy lifestyle, so today 36.6 TV has already added more than 50 domestic providers to its television offers, including national operators Triolan, Lanet, Home TV (Kyivstar), OTT platforms DivanTV, Trinity-TV. In addition, viewers of many regional providers already have access to watching the TV channel, including providers from Odesa (Tenet, Briz, Norma), Mariupol (Format, Grizly, Arhat TVKOM), Ternopil (Columbus), Kyiv (IPnet, LocalNet, Pautina, Intraffic), Kharkiv (Maxnet), Konotop (Zurbagan), Ivano-Frankivsk (Discovery), Mykolayiv (Wiky Sad), Kropyvnytskyi (Storm), Uzhhorod (Kram), Mukachevo (DVS-SAT), Uman (TIM), Kovel (UAINET) and many others.

The promo video of the 36.6 TV channel is available at the link: https://youtu.be/NQA150nROIU

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