NewsNews15 February 2023

1+1 media, WAW and MKIP announced a series of thematic videos within the framework of the project "Plus Ukrainian"

"No language - no people": 1+1 media, WAW and MKIP announced a series of thematic videos within the framework of the "Plus Ukrainian" project

Video: https://youtu.be/Upwiko8IxAA  

On February 7, the 1+1 media group together with WAW and MKIP launched a large-scale project "Plus Ukrainian" aimed at popularizing the Ukrainian language and culture. Among the many initiatives united by the project, a series of videos created by the WAW: alternative media team started , on important topics related to the study of the Ukrainian language, national identity, the historical influence of the Russian Federation on Ukrainian identity, etc.

The first video talks about how the Ukrainian language, culture and the people themselves have been openly destroyed for hundreds of years by Moscow tsars and empresses, Soviet leaders and now - Putin's Russia.

"In 2014, the Russians, having occupied and annexed the Ukrainian Crimea and part of the Donetsk and Luhansk regions, began to persecute the Ukrainian language and destroy Ukrainian literature... And educational institutions were subjected to total Russification. The situation became even worse during the Russian full-scale invasion of Ukraine in 2022 - when all speakers of the Ukrainian language and culture are subjected to physical torture and simply killed in the Ukrainian territories captured by the Russians," the video says.

Thematic videos are available for viewing and sharing on YouTube channels: 1+1 media , 1+1 , TSN . And also on social networks Instagram and Facebook - WAW , MKIP , 1+1 and 1+1 media .

The key goal of the videos, which will be published weekly on Digital sites and broadcast on television, is to introduce the concept of "informational hygiene" when consuming content among Ukrainians and demonstrate how the quality of everyone's life can change if they start speaking Ukrainian or improve their knowledge of the language in every way.

We remind you that the project also publishes interviews with real people's ambassadors of the Ukrainian language - famous actors, musicians, bloggers, volunteers, military personnel and other personalities. In particular, the first hero of the series of materials was Andrii Shymanovsky, a TikTok blogger and popularizer of the Ukrainian language, whose thematic videos collect millions of views. An interview in which he talked about how people can break the emotional connection with the Russian language is available at this link .

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On February 7, the 1+1 media group announced the launch of the "Plus Ukrainian" project, aimed at popularizing the Ukrainian language and culture, eradicating Russian content from the media field, and forming the habit of communicating in Ukrainian both at home and in other areas of life. The project will be implemented during 2023 together with WAW: alternative media and with the support of the International Committee of the Red Cross.

The main platforms of the project are Facebook and Instagram 1+1 media, 1+1, WAW and MKIP, YouTube 1+1, the project page on TikTok, TSN.ua, UNIAN, Glavred and 1+1 websites, TV channels 1+1 Marathon, 1 +1 Ukraine, TET and PLUSPLUS.

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