30% of audience votes in the show "Dancing with the Stars" were cast using the 1+1 video application

This Sunday, November 24, the super final of the popular TV show "Dancing with the Stars" was held on the TV channel "1+1", the winners of which were actress Ksenia Mishina and choreographer Zhenya Kot. More than 30% of the votes during the 14 broadcasts of the show to support the dancers were cast using the mobile application. These statistics show that the linear TV audience is open to Second Screen technology.

Today, 1+1 video provides the possibility of interactive interaction of the TV viewer with the content. Thus the media group   increases the engagement of the audience that uses a smartphone as a second screen.

"Developing 1+1 video, we follow the path of Second Screen Decision - we improve the user experience of our viewers by interacting with them on the Internet. In this way, our TV viewers can feel like they are participants in the show, because the final of the TV project depends more and more on their activity," comments the head of "1+1 Digital and Innovation" Anna Tkachenko.

We will remind you that earlier 1+1 media announced the launch of a paid subscription to the 1+1 video VOD platform, which has a video library of more than 25,000 hours of content and provides the opportunity to watch live broadcasts of 6 TV channels of the media holding: "1+1", "2+2 ", "TET", "PLYUSPLUS", "Curlers", "UNIAN TV".