NewsNews20 July 2022

Judo world champion Giorgiy Zantaraya became the ambassador of the "Sports Front" project

The video clip is available for viewing and sharing on social networks of the 1+1 media group and on the 1+1 YouTube channel. Also, the social campaign is broadcast within the telethon "Edyni Novyni".

Among the 1+1 media platforms that are also involved in the project are TSN, "Breakfast with 1+1", "Profutbol Digital", FootballHub, "Pro sport", TSN.ua , UNIAN and many other resources. The project is implemented with the support of the Ministry of Youth and Sports of Ukraine, as well as the T ribuna.com publication .

The key hashtags of the initiative are #BoycottRussianSport, #TurnOffRussia, #StandWithUkraine, #StopWar, #russiaisateroriststate.

We would like to remind you that in continuation of the series of initiatives envisaged within the "Sports Front" project, the 1+1 media group launched the #RussianSportKills digital flash mob. The flash mob is designed to launch a large-scale movement on social networks Instagram, Facebook, and Twitter — for this, users must make publications with a call to boycott Russian athletes and spread the narrative that "Silence kills." As part of the campaign, a series of special posters have been developed, which demonstrate how silence on the part of Russian athletes, national teams and teams destroys Ukrainians every day. Downloading graphic materials is available at this link.

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