NewsNews9 September 2022

The logo of the show "Masquerade" from 1+1 won gold at the international Promax Europe Awards 2022

On Thursday, September 8, the final of one of the most prestigious European awards in the field of design, marketing and video production, Promax Europe Awards 2022, was held. The victory in the PROGRAMME SPECIFIC LOGO category and the gold award of the competition was won by the project of the 1+1 media group. In particular, the professional audience highly appreciated the updated logo of the star parody show "Masquerade" , the second season of which was broadcast on 1+1 last fall. World-renowned companies such as BBC Studios, VIACOMCBS CREATIVE MEDIA and others also competed for the championship.

"In the case of the updated logo of the Masquerade project from 1+1, we told the story of its creation. The basis was the costumes of heroes of different textures, in which our stars changed. We are proud that the international professional community singled out this case. This award is a confirmation that the efforts made were not in vain. Thanks to the best design team led by Mykola Altukhov for the incredible work for cohesion!" , - comments 1+1 marketing director Nataliya Vovk .

Case: h ttps://youtu.be/ffxqf8BZ2W k

This year, three promotional campaigns of 1+1 media competed for gold in the finals of the Promax Europe Awards 2022. In addition to the updated logo of the "Masquerade" project, the promotional campaign of the 1+1 TV channel for the 30th anniversary of the Independence of Ukraine entered the top of the best projects in the HOLIDAY category /SEASONAL BRAND SPOT, and the campaign of the #YAZHEBAT project from TET TV channel was included in the list of the best solutions in the BEST USE OF TECHNOLOGY category.

By the way, the 1+1 media group became the only Ukrainian media group among the winners, and the cases of Netflix, BBC Studios, BBC Studios Creative, Discovery Norway, Discovery Creative Italia, The Walt Disney Company Europe and Africa, and Sony Pictures were also presented in various categories. Television Iberia and others.

We would like to remind you that the 1+1 media group previously won the Promax Europe Awards several times. For example, at one time the gold award was won by the promotional campaign of the film "Split into Atoms" and the opening credits of the film "Children of Victory". The "News Museum" project for the anniversary of TSN was awarded silver.

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Promax Europe Awards is one of the most prestigious awards in the field of design, marketing and video production. The vision is to support, empower and celebrate entertainment marketing professionals throughout their careers to further the global community.

 

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