Three projects of the 1+1 media group immediately became winners of the X-Ray Marketing Awards
Today, September 30, the organizing committee of the X-Ray Marketing Awards announced the winners in the nominations of the competition, which celebrates creativity, innovation, and effectiveness of marketing projects. So, among the cases that became the best in their categories, there are three campaigns of the 1+1 media group.
In the nomination "OFFLINE-campaign of the year" , the TV channel 1+1, the show "Your Day" and its presenters were awarded for the charity "Your Dream" . The initiative was aimed at supporting the M.M. Amosov National Institute of Cardiovascular Surgery, namely, the staffing of the "obstetric cardiology" department, special postpartum intensive care wards for mothers and newborns. With the beginning of the full-scale invasion, the purchased ultrasound machine was working at the central station in Kyiv, where anyone could check the cardiovascular system during evacuation if necessary.
In turn, in the "DIGITAL-campaign of the year" nomination, the #ЯЖЕБАТЬ case of the TET TV channel, which is part of the 1+1 media group, won first place. The purpose of the special project is to combat stereotyping of the father's role in the child's life.
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The special project "About cinema without borders" from the online television platform Kyivstar TV, 1+1 media and TSN.ua became one of the best in the nomination "Integration of the brand in the media" . The initiative was dedicated to the 30th anniversary of Independence and aimed to demonstrate through personalities how deep and multifaceted the domestic cinema is and to prove how much in this field depends on the love and respect of the audience.
"We are proud that the cases of 1+1 media not only attract attention among the professional community, but also make a significant social contribution - they fight stereotypes, get to know Ukrainian culture more deeply and help those who really need it," the media group commented.
We will remind that this year, six projects of the 1+1 media group were among the nominees of the X-RAY Marketing Awards. So, in addition to the "Your Dream" initiative, the special projects #ЯЖЕБАТЬ and "About Cinema Without Borders", the shortlist also featured:
The series "My favorite Strashko" on TV channel 1+1 in the nomination "OFFLINE-campaign of the year";
The ECO PLUSPLUS project from the TV channel PLUSPLUS in the nomination "Project in the field of social marketing";
The show "Masquerade" on TV channel 1+1 in the "Design of the Year" nomination.
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X-RAY is an authoritative competition in the field of marketing for agencies and the corporate sector. Evaluation of nominees takes place 360: online by the MMR expert community and jury members according to the criteria. The purpose of the competition is to identify the best marketing initiatives of the past year, the most successful cases and effective collaborations.
