"There are always pluses": TV channel 1+1 and Fedoriv Marketing Agency announced cooperation

"The market is developing very rapidly and needs new approaches and changes that are dictated by time. 1+1, as the pioneer of Ukrainian television, does not stand still either, but is constantly improving and looking for new forms of communication with the viewer. We are starting 2022 with a large-scale collaboration with Fedoriv Marketing Agency. We sincerely believe that we will be able to work fruitfully and show the audience the real "pluses": with a powerful social mission, with the desire to make every Ukrainian happier, and with content that Impresses, Inspires and Changes the world ," comments Maksym Kryvytskyi , general producer of 1+ 1, head of Television Business, member of the board of 1+1 media.

On New Year's Eve, January 1, 1+1 premiered a thematic promo video with the channel's hosts, where the creative idea "There are always pluses" sounded. As the authors of the video note, its main idea is that 1+1 helps to notice and appreciate the positive moments in everything, because it experiences the same worries and joys as the viewers.

Video: https://youtu.be/LVfEeem6pTI

Andriy Fedoriv , founder of the innovative marketing agency Fedoriv, comments:

"A national channel of this level cannot simply create entertaining content. He should take on more, promote an idea that benefits the entire country and the people who watch him. Channel 1+1 does just that. Time to show his support to millions of viewers. Unfortunately or fortunately, life is different and often throws trials at all of us. But 1+1 reminds us how important it is to notice the positives and appreciate the good things that happen to us every day. It's always been in the DNA of the brand — we helped bring focus."