TV business
The media holding includes eight TV channels — 1+1 Ukraine, 1+1 Marathon, 2+2, TET, PLUSPLUS, 1+1 International, UNIAN, Bigudi — and two partners ones: Kvartal TV and Comedy Central. The TV channels of the media holding create and broadcast diverse content that resonates with different audiences.
Leadership
In 2021, the TV channels of the 1+1 media group repeatedly demonstrated leadership in their segments, offering many novelties and continuing projects that have become classics for viewers. Thus, according to Nielsen data, 1+1 media entered the TOP-2 media groups of Ukraine and collected a total of 18.1% of the share in the audience 18-54 (50 thousand+). At the same time, TV channel 1+1 became the absolute leader of Ukrainian television in prime time, collecting a share of 10.3% in the commercial audience of 18-54 (50 thousand+). In general, the TV channel ended 2021 in the second position with a share of 9.4%.
From January 1 to February 28, 2022, 1+1 media was also in the TOP-2 media groups of Ukraine and collected a 17% share in the audience 18-54 (50 thousand+). TV channel 1+1 became the leader with a share of 9.2%.
With the start of a full-scale invasion, while the Nielsen panel prepares for a relaunch, the market focuses on viewing OTT platform data. According to the online television platform Kyivstar TV, 1+1 media significantly increased its share and ended the year in first place with an average percentage of 29.9%.
Molodist Distribution
The distribution company "Molodist Distribution" LLC is an exclusive partner of the 1+1 media group. The company carries out all types of licensing rights for products of both domestic production and globally renowned studios. Detailed study and analysis of all levels of the media space are the exact tools of Molodist Distribution LLC in creating its own unique material, as well as forming an entire library of multimedia content.
Catalog
reality show
LIFE SWAP
What can money and financial well-being do? What is most important in life? You can find answers to these questions by immersing yourself in another life for a few days. ln each episode, a city girl who is used to luxury and comfort and a village girl who knows simple pleasures swap places. They will try out a different role in life, different job and friends, and will learn a lot of new things about themselves.
reality show
SHOPPING GODDESS
A fascinating fashion battle of ambitious, bright and confident girls, including models, bloggers, actresses, singers, TV presenters. The comments of popular stand-up comedians and celebrities add fun to shopping. ln every episode, the main fashion expert Leonid Martynchik judges how the participants cope with the task and match outfits for a special event. According to the rules of the show, each participant has 4 hours, 600$ and their imagination and creativity to buy an outfit. At the final fashion show, the girls will judge the looks of their competitors, and the winner will be determined by the most stylish man in Ukraine, Leonid Martynchik.
новини
THE WORLD INSIDE OUT
The World lnside Out is a Ukrainian TV show about travels to exotic countries of the world. lt is the author’s project of the journalist and traveller Dmytro Komarov. For 12 seasons in a row, Dmytro Komarov has been visiting the most exotic countries on the planet and showing how people live in the most remote corners of the world — from Africa to Japan. The host goes to great lengths to enable you to learn about the most amazing aboriginal traditions, different beliefs, strange culinary preferences of people and many other things unusual for Ukrainians.
travel show
TRAVEL AROUND UKRAINE
What is modern Ukraine like? How inspirational are its incredible traditions, atmosphere, and beauty? What makes it unique, and how can she make you fall in love with herself once and for all? How do Ukrainians value and respect their homeland, and what are they most proud of? The best Ukrainian travel journalist Dmytro Komarov gives answers to all these questions in the TV project “Travel around Ukraine”. The presenter traveled almost the entire world with extreme trips, but there was no corner of the globe where he could find all the powerful emotions that the journey to Ukraine has given. The program tells about the unique places, traditions, and customs of Ukrainians. About the fascinating culture and impressive people. About faith in the future and love for your work. The project embodies all the grandeur of Ukrainian land, what it used to be before the onset of the full-scale war — on February 24.
reality show
LOVELOVECAR
4 couples will go on an unforgettable trip where they will compete with each other in extreme challenges. With each challenge, participants earn likes to compete for the main prize, 7500$ in the final. Each couple looks perfect, but on the way, the couples will have to talk about their secrets and handle their difficult relationship. Stormy emotions, fun adventures and unexpected revelations of the heroes: will their feelings withstand this test of strength?
reality show
EX-ALMOST
A provocative social experiment where experts will uncover shocking family secrets that destroyed the heroes’ marriage and will try to help them rebuild their relationship. According to statistics, 80% of divorced people would happily reunite with their ex-partners if possible. In the show, one participant is always an initiator and is ready to do crazy things to get his or her soul mate back. The latter agrees to participate in the experiment under the pressure of circumstances. The heroes undergo tests specially designed by psychologists for 7 days. After that, they will have to see each other with different eyes and decide whether it is possible to glue the broken glass back.
reality show
GIVE MY BEAUTY BACK
The participants of the show are women whose external imperfections literally ruined their lives, who are at the end of their tether and direly need help. Participation in the project is their last chance to become happy again and change not just their appearance, but their lives. The participants’ transformations, both external and internal, will take place with the help of the Rescue Team, each member of which is the best expert in their area.
reality show
BLIND WEDDING
Blind Wedding is the only Ukrainian TV project whose participants can become a real newly-formed family in a week. ln the seventh season of the reality show, successful men and women will make a confident step towards love. They overcame challenges on the way to a brilliant career, defended their doctoral dissertations, but did not find the main thing — their soul mate. Practising psychologist lryna Kyrychenko and life coach Daniel Salem will now help the lonely heroes of the project find love. lryna will “scan” the participants of the reality show and reveal the true reasons for their relationship failures. And Daniel will become the best motivator and strict critic for the heroes and viewers, help them shed their inhibitions and get rid of the “ghosts” of the past. Some participants will be “cured” from low selfesteem, while others — from the overly high one.
reality show
SUPERWIFE
he battle of the best housewives of the country! Millions of women dream of being ideal wives for their husbands. However, there are those who already consider themselves to be like this and are ready to prove it! The participants are judged according to three criteria: Super Host, Super Lover and Super Personality. The chief judge of the project is Pavel Kovalskyi, Expert Psychologist.
SCIENTIFIC AND EDUCATIONAL SHOW
THE SECRET CODE OF FAITH
A cycle of documentary scientific and educational movies. The host of the show is Heorhii Kovalenko, an Orthodox priest, theologian, philosopher, blogger, public figure. In each episode, he seeks answers to questions about religion and the church that concern every person. Historians, religious scholars, scientists, theologians, philosophers and ordinary people help him find out the truth. The host looks for answers in the Bible, Quran, Torah, old manuscripts and temples of different denominations. Topics of the show: Paganism and Christianity, Delicate Issues in Religion, Gender Equality and the Role of Women in Christianity, Easter and the Meaning of this Holiday, History of the Holy Scriptures, Church and Science, Donation or Conscious Aid, Religious Community of the Future, etc.
DOCUDRAMA
THE SECRET CODE OF FAITH
Documentary drama by Svitlana Usenko, Split into Atoms, will turn back time to 1986 allowing viewers to see the Chernobyl disaster through the eyes of people who had seen it personally, and to draw their own conclusions. However, they were forced to experience all these events in reality. One of the main characters, Lyudmyla lgnatenko, a widow whose husband, a fireman Vasyl lgnatenko, died after receiving a high dose of radiation. She kept silence for almost thirty years. But now, she is ready to tell her story. The second storyline is a personal life drama of the former director of the Chernobyl NPP, Victor Briukhanov; and the third storyline is the story of an evacuated Prypyat resident, Mykola Kalugin. The film will also feature memoirs of people involved in the disaster elimination: a helicopter pilot who covered the reactor with sand; a miner who dug the tunnel under it; a soldier who shoveled graphite from the rooftop of the reactor.
DOCUMENTARY
UKRAINE: THE RETURN OF THE NATION’S HISTORY
The documentary revolves around the disappearance of the Prince Yaroslav the Wise’s bones from the sarcophagus at the Saint Sofia’s Cathedral in Kyiv. The film creators’ investigation into this case has resulted in uncovering the massive falsification of the Ukrainian history: they have found classified documents by privy committees on rewriting many historical facts. The film also unravels a mystery of Danylo Halytskyi’s burial and recognizes his true historical role. ln addition, Ukraine: The Return of the Nation’s History will tell the story of a kingdom that once ruled in the territory of modern Ukraine but was erased from our past. Researchers will discover what lvan Mazepa actually looked like and prove that the majority of the famous hetman portraits depict someone else. On top of that, the documentary will establish the real age of the Ukrainian language. The film creators will study ancient manuscripts, maps, vestry books, holy relics, and unknown crypts.
HISTORICAL DRAMA
BLACK RAVEN
“Black Raven” is a full-length historical drama that tells the story of the life and love of Ivan whose nickname is Raven. He was destined to become a member of the insurgent movement of the times of the Kholodny Yar Republic. The eternal desire of Ukrainians for freedom does not allow the main character to stay aside from the important events unfolding in his village. That is why he bravely sacrifices his peace and family comfort and begins a fierce struggle for the independence of his homeland, freedom, the future of Ukrainians and his family.
COMEDY
FROSTBITTEN
The comedy Frostbitten will introduce you to the Dzidziuk family. In their own basement in an old refrigerator, they accidentally find a frozen Misha — their relative, who disappeared 23 years ago. It turns out that Misha became a part of a large scientific experiment. Now the family’s life will change forever, because Dzidzuki are forced to live with a «frostbitten» relative, who is stuck in the «dashing 90’s» with his mind, feelings and habits and, according to all documents, is the owner of this very house for sale.
COMEDY
VELYKI VUYKY
Velyki Vuyky is a spin-off of the cult comedy The Last Moskal. According to the plot of the comedy, for the first time in the history of Velykih Vuyok the authorities allocated funds for the construction of a road to the village. But because of the corrupt official, the right to build is given to the rival village — Malym Vuykam. The village head Vasily Mikityuk decides to assemble a delegation and go to seek the truth in the capital.
DETECTIVE SERIES
RENT COP
An action-packed police detective whose main character is Captain Artem Trofimov reveals atypical crimes. To remain in service after an unpleasant incident with the authority of the underworld, Artyom is sent to the Department of Criminal Intelligence, where he becomes an «opera consultant». The doctor, UN representative, former prisoner and security guard of the plant, an artistic and attractive opera, Artem Trofimov is constantly changing «legends» to get out of the most difficult, sometimes absurd and funny situations. Together with him, the team includes forensic psychologist Lydia, analyst Slavik, an expert on weapons and martial arts, Roman and their experienced, wise boss with the call sign Grandfather.
ACTION DETECTIVE
CARPATHIAN RANGER
Paul Gordiychak, an honest, principled and dedicated staff sergeant of Canadian mounted police of Ukrainian origin, arrives in Western Ukraine as an instructor for the Ukrainian Sheriff program. After completing the training, the staff sergeant is at the epicenter of terrible events — the killer who must kill him accidentally falls into the future sheriff of the town of Nagur... Gordiychak has no choice but to accept the offer and temporarily become sheriff of Nagura to find the killer. But very soon, the Canadian realizes that the calm and picturesque town at the foot of the Carpathians, which at first glance Nagura looks like, is a real center of crime.
REALITY SHOW
FAMILY MELODRAMAS
Family Melodramas are not fictional stories, but the reconstructions of real events that can happen to every family: difficult children, debt traps, betrayals, conflict situations with parents, etc. It’s no secret that every family has its own skeleton in the closet. However, sooner or later the truth comes out, and conflict situations reach a critical point. The heroes will have to make a difficult choice. How to live on? How to solve a problem that seems to be dead-end?
MULTI-EPISODE MEDICAL DRAMA
THE CENTRAL HOSPITAL
The Central Hospital is an adaptation of the New Zealand TV series Shortland Street. It is like the slice of life: there, tragic situations intertwine with heroism; coexistence of love, self-sacrifice, and grief is so close and sudden that there is no need to make up abnormal diseases or medical investigations. The plot lines of the series revolve around human relationships consisting of every possible thing: cowardice; betrayal; noble, self-sacrificing attitude; and of course, a desperate hard work.
MELODRAMA
SCHOOL
“School” is a series that has become a social phenomenon in Ukraine and has got incredible results in digital. This product has become the discovery of the year and made the actors who starred in it mega popular stars. The plot tells about a successful businesswoman Kateryna, whose 15-year-old daughter Veronika tries to commit suicide. In an effort to help her daughter and to improve their relationship, she quits her business and gets a job as an economics teacher at the school where she takes Veronika to study. Kateryna tries to mend fences with the troubled teenager, but the passions and secrets raging between teachers and high school students turn out to be much stronger and more complicated than any business intrigue. Kateryna has to confront a head teacher Daryna who is a bribe taker and a schemer, and also to save her daughter from a destructive love for the English teacher Alex, who swept off her feet not only Veronika but also her mother.
SITCOM
SATURDAY
The plot of Saturday revolves around a family of Kablukovs that seems ordinary at first glance being a middle-class family with typical relationships. But one day, the family’s regular life changes drastically. As the plot unwinds, one Saturday, the wedding anniversary sees a husband’s brother, both grannies and one of grandpas with a new young wife paying a visit to the Kablukovs’ house. Saturday is a Ukrainian made product featuring well-known actors.
SITCOM
FATHER RULES
The loving father of a big family has been working hard all his life, seeing his children and wife only in the evenings after work. At some point, things turned around, and now his wife, who had borne the burden of all household chores and childrearing, has started working, while the father has to become a househusband. The task, which he thought to be easy, has turned into a complete nightmare.
SITCOM
ROMEO AND JULIET FROM CHERKASY
The main heroes, young Roma and Yulia, fell in love with each other and were going to get married, but when their parents met, it turned out that their fathers were long-standing bitter enemies. For the sake of the children's happiness, their fathers are ready to bury the hatchet and celebrate a wedding soon. But how can they do it in time when a “circular firing squad” is involved in organising the wedding? The first season, 20 episodes, shows 20 days before the wedding. Each episode shows the events of one day before the wedding, from the moment the young people decided to get married.
SITCOM
THE ALIEN
An inquisitive teenage alien, eager to be known as a pioneer at his home planet, crashes to Earth, and after assuming a human form, ends up in an ordinary Ukrainian family, drastically changing both his and their life. The alien wants to go back home, but his spaceship is destroyed, and the repair of a communication device is dragging, so he has to get along with humans and try to adapt to our world.
DRAMEDY
MY BELOVED STRASHKO
The Ukrainian adaptation of the Colombian telenovela “Yo soy Betty, la fea”. It is one of the most popular series formats worldwide. The series reflects the realities of the modern big city life of Ukrainians, their problems, and the challenges in front of them. The series’ episodes raise the issues of mobbing (bullying at work), sexism, objectification, communication on the Internet, etc. Despite the fact that the world is rapidly changing, society keeps judging a person by their appearance. The main character of the My Beloved Strashko series demonstrates by her personal example that beauty is not only appearance, but also the qualities that should be noticed from the very first minutes – kindness, honesty, empathy, and devotion. The world is changing, and the protagonist is changing along with it.
SITCOM
#YAZHEBAT
#YAZHEBAT is a story of a young and a little irresponsible father, forced to take care of his two-year-old son, while the child’s mother went to work, so now our dad has to grow up. Bodya is a father, the main character, a very cheerful and funny man. Always positive and believes that a way out of any situation can be found. Bohdan loves his wife Sveta and son Dima very much, even though faces some difficulties with parenting. Sveta, a loving mother and a strong woman, after the maternity leave gets an offer to her dream job. She will seek a balance between motherhood and work, leaving her son under the supervision of her husband. Guess what adventures await our heroes, and what will be the fate of the young family’s lovestory?
THRILLING DETECTIVE STORY
KHOLOD
Maksym Kholod is a senior investigator in the Special Investigations Department. He fearlessly takes on cases that are of particular importance. Hot-blooded, withdrawn, hedonist. In one of these cases, the forensic linguist Olexandra Kosovych becomes a consultant of the department. Texts, words, letters are her forte. All this turns into hard evidence in her hands. She helps solve the cases with encrypted riddles. Maxym Kholod’s daughter Polina vanished four years ago. The only thing the teenage girl left was a farewell message. The case was never solved. The girl was not found. With the help of Kosovych new facts came to light – the girl did not write the message herself. The case of finding Polina becomes a solid horizontal story. The vertical component of the project is criminal cases, which are being investigated by Maxym Kholod and Olexandra Kosovych.
ADVENTURE DETECTIVE
VORON AND VOROBYOV
Two completely different private detectives have to work together in search of a financial scoop. Completing private assignments for various customers, they find themselves in hundreds of dangerous situations. To disentangle they use their main weapon — a sense of humor.
THRILLING DETECTIVE
KNIGHT MOVE
Maxym Nikonenko is a daring, smart and charming agent. Fairly cynical, not averse to receiving unofficial income. Many consider him lucky, many envy him. But everything collapses overnight. Max is accused of a murder he didn’t commit. Max is sentenced to 8 years in high security. He plays over his life literally by seconds. Who set him up and who is interested in this? This question has been nagging at him. Max has suspicions. His best friend, his colleague, the bandits he once imprisoned and the head of the police department are on the list. After serving out only six months, Max is unexpectedly summoned for retrial and released from the courtroom. Max has to figure out who is behind his release and what is the purpose of the savior?
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