1+1 Media, 1+1 Ukraine, and TET at Atlas Festival 2025: exciting interactive experiences, dream fulfillment and support for collection № 13

The event brings together over 100 Ukrainian and international artists, has a strong charitable component, and will offer the audience more than 60 hours of music across 6 stages. And that’s not all — there will be plenty of exciting activities from the 1+1 team.

1+1 Ukraine is also celebrating an anniversary — the channel turns 30, and the team is preparing a special photo zone called “30 years. You are not alone”. It will feature a touch of warm nostalgia, exclusive archival photos of presenters and projects that have become symbols of modern Ukrainian television. "For 30 years, we’ve been doing what no one else has done, and we know — the most important is ahead", — with this message, the campaign for the channel’s 30th anniversary begins. There will also be an interactive activity from the project about wit and cleverness — “The 1% Club”. It will be hosted by Breakfast with 1+1 presenters Nelya Shovkoplyas and Ruslan Senichkin. Participants who answer the questions correctly and the fastest will receive invitations to join the second season of “The 1% Club”. There will also be a charity auction at the festival, where among the unique lots are a wall with setlists from Boombox and a spot in the “On-Camera Work” course by 1+1 media school.

Journalists from TSN and “Breakfast with 1+1” will be working at the festival grounds, so that viewers from all over Ukraine can see behind the scenes and feel the unique atmosphere of the event. And on Friday, July 18, a special TSN studio broadcast will air within the “United News” telethon, featuring the band The Rasmus, who will be performing at the festival.

TET will delight visitors with exciting activities available for donations, as part of the large-scale collection №13:

• A photo zone with instant pictures, to capture and preserve moments of joy at the festival. Everything will remain not only in your heart, but also in a photo.
• Instant tattoos “In Love with Life” — so everyone can see how many festival-goers are in love with life.
• T-shirt customization — create your perfect T-shirt using the festival's identity, TET branding, and bright colors.

Additionally, on July 20, Natalie Salonik and Nikita Dobrynin, ambassadors of being in love with life, will be hosts on one of the stages. Meanwhile, the “Closer to the Stars” film crew will capture the brightest moments of Atlas Festival 2025, to later share them with viewers in the new season of the show on TET.

And that's not all. During the festival, 1+1 Media, together with celebrities, will help fulfill the dreams of children who lost their parents in the war. Follow the company’s social media to see how it all unfolds — and who among the star helpers took part in creating real magic.

We will remind that Atlas Festival 2025 will be held on July 18-20 at Blockbuster Mall in Kyiv. More about the event — on the official Atlas Festival website.