Since the first days of the full-scale war, the work of 1+1 media has changed dramatically: we have been able to obtain and process information faster and check news stories more thoroughly. Dozens of correspondents, camera operators, and other specialists learned to work in new conditions: under rocket fire, in shelters, and even in other parts of the world. In the regular section "Working in War", 1+1 media tells about the first hours of February 24 and how they have reconfigured their work since then. All this is done through interviews with journalists, producers, anchors, camera operators, communicators, editors, etc. The materials introduce those people who are the first to report on all critical events in the country and whose courage helps viewers receive up-to-date information from the frontline.

On Easter Sunday, most Ukrainian TV channels and platforms and international media broadcasted the charity concert of the "Okean Elzy" band named "Everything Will Be Alright”". The event took place in the Kyiv metro — at the "Golden Gate" station (Ukrainian: Zoloti Vorota) which is one of the most beautiful in the world. It was the Kyiv metro that became a shelter for thousands of Kyiv citizens during the shelling and bombing of the capital so the organizers chose this place for a reason. The filming of the concert was attended by volunteers, medics, military personnel, employees of the State Emergency Service, Ukrzaliznytsia, and the National Police — all those who are currently bringing the victory of Ukraine closer around the clock.

A series of Dynamo Kyiv charity matches in support of Ukraine organized together with 1+1 media started in April. As of the end of July, 10 games have already taken place in Poland, Turkey, Croatia, Germany, Romania, Switzerland, Estonia, Spain, Belgium, and Great Britain. These are not just matches but a real football, artistic, and anti-war spectacle that draws the attention of the sports world and the global community to the dramatic events in Ukraine as a result of the Russian Federation’s war. That is why every football match is accompanied by an artistic performance given by world-famous Ukrainian stars. In total, more than UAH 35,000,000 was collected within the project and other related events.

In June 2022, the 1+1 media group and legendary footballer Andriy Shevchenko launched the Sports Front project. This is a large-scale communication campaign, as well as a series of initiatives, videos, and events designed to draw the attention of the international sports community to the war in Ukraine. The campaign's goal is to block Russian national teams and teams, boycott Russian athletes who have supported the war or have not voiced their position, and fully support Ukrainian sports.

On December 1, 2022, the 1+1 media group launched a unique project, "Live on" with the support of the Smart Angel Charity Organization and First Lady Olena Zelenska. This is a large-scale multi-genre initiative aimed at helping Ukrainians cope with negative emotions, take care of their mental health, find new support points, and continue living even when our peaceful life is put on hold due to the full-scale war of the Russian Federation in Ukraine.

On December 6, 2023, on St. Nicholas Day, 1+1 media is relaunching the Make Your Dream Come True charity project, aiming to tell the story of children who bring our victory closer and help kids whose right to childhood has been taken away by a full-scale war. The initiative has been implemented in the company since 2016, but due to russia's great war against Ukraine, it has acquired other meanings. The project's celebrity mentors are: Timur Miroshnychenko, host of the morning project «Breakfast with 1+1 Ukraine» on 1+1 TV channel Nelya Shovkoplias, host of the project «Closer to the Stars» on TET TV channel, influencer Nikita Dobrynin, host of 1+1 Marathon and TSN Natalia Ostrovska.

1+1 media initiated a large-scale social campaign to combat ageism against older people in May 2019. At the end of 2019, the #zabutyprovik project received the most prestigious PR award in Europe - European Excellence Awards in the Change Communications category and became a finalist for the most authoritative Ukrainian marketing communications award, Effie Awards Ukraine.

They pitched ideas for the best TV series and web format for the online environment. Each generation has its content, its own stories, and its own emotions. The Next Big Thing 2018. Generation is an opportunity to propose an idea that will hit the heart of the preferences of people -X, -Z, and -Y.