The partner companies of 1+1 media provide comprehensive advertising opportunities and various options for publicity on the resources of the media holding and its partners. Leading TV channels, popular mass media and digital and outdoor advertising opportunities make the comprehensive offer from 1+1 media and its partners which ensures the greatest efficiency for achieving the goals of advertising campaigns
Reaching a multi-million audience based on gender, age, income, etc., increasing brand awareness and popularity, building consumer loyalty through audiovisual communication on our own and partner TV channels
Complete range of effective tools to attract an audience on the Internet.The monthly reach of 1+1 media digital resources is about 50-55% of the entire Ukrainian Internet. In total, news resources TSN.ua, UNIAN.net, Glavred.info generate 400 million views per month. On average, the peak viewing of 1+1 media content on YouTube is over 230 million views per week
Audience building and coverage thanks to outdoor advertising media throughout Ukraine. The possibility of deep geographic and consumer segmentation, development of media programs with a high commercial effect of an outdoor advertising campaign
Direct advertising on television
Direct advertising on television
Since January 2021, the sales house Sirius Media has been responsible for the sales of direct advertising on 1+1 media group TV channels. The company provides both individual services and a package offer
A wide range of opportunities for the implementation of non-standard advertising on TV channels of 1+1 media group is provided by our partner — Global Media Group LLC. The company offers integrated sponsorship and individual work with direct clients
Digital Sales implements special projects and media campaigns on the 1+1 media group web resources, in particular news websites tsn.ua, unian.ua, glavred.net, 1plus1.ua, 2plus2.ua, tet.ua, footballhub.com.ua, plus-plus.tv. Projects are implemented individually and as part of complex proposals, which include sponsorship of TV projects on the Internet, web series, product placement of brands on social media, video hosting services and messengers
Opportunities of Dovira Outdoor, the exclusive partner 1+1 media, help to strengthen the implementation of the advertising campaign by placing outdoor advertising in the capital and throughout Ukraine. A wide range of boards and a long-term reputation of the company in the Ukrainian advertising market will make cooperation as effective as possible
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In 2021, the TV channels of the 1+1 media group repeatedly demonstrated leadership in their segments, offering many novelties and continuing projects that have become classics for viewers. Thus, according to Nielsen data, 1+1 media entered the TOP-2 media groups of Ukraine and collected a total of 18.1% of the share in the audience 18-54 (50 thousand+). At the same time, TV channel 1+1 became the absolute leader of Ukrainian television in prime time, collecting a share of 10.3% in the commercial audience of 18-54 (50 thousand+). In general, the TV channel ended 2021 in the second position with a share of 9.4%.
From January 1 to February 28, 2022, 1+1 media was also in the TOP-2 media groups of Ukraine and collected a 17% share in the audience 18-54 (50 thousand+). TV channel 1+1 became the leader with a share of 9.2%.
With the start of a full-scale invasion, while the Nielsen panel prepares for a relaunch, the market focuses on viewing OTT platform data. According to the online television platform Kyivstar TV, 1+1 media significantly increased its share and ended the year in first place with an average percentage of 29.9%.