In 2021, the TV channels of the 1+1 media group repeatedly demonstrated leadership in their segments, offering many novelties and continuing projects that have become classics for viewers. Thus, according to Nielsen data, 1+1 media entered the TOP-2 media groups of Ukraine and collected a total of 18.1% of the share in the audience 18-54 (50 thousand+). At the same time, TV channel 1+1 became the absolute leader of Ukrainian television in prime time, collecting a share of 10.3% in the commercial audience of 18-54 (50 thousand+). In general, the TV channel ended 2021 in the second position with a share of 9.4%.
From January 1 to February 28, 2022, 1+1 media was also in the TOP-2 media groups of Ukraine and collected a 17% share in the audience 18-54 (50 thousand+). TV channel 1+1 became the leader with a share of 9.2%.
With the start of a full-scale invasion, while the Nielsen panel prepares for a relaunch, the market focuses on viewing OTT platform data. According to the online television platform Kyivstar TV, 1+1 media significantly increased its share and ended the year in first place with an average percentage of 29.9%.