1+1 media Celebrates Its Partners at the Annual Pluses Partners Awards 2026
On September 2, 1+1 Media held its traditional annual partner awards ceremony, Pluses Partners Awards 2026. Ahead of its 31st anniversary, the company recognized advertisers, agencies, and partners behind the most successful projects across 1+1 Media, as well as its partner streaming platform Kyivstar TV.
Pluses Partners Awards is an annual event through which 1+1 Media expresses its appreciation to partners for joint projects, trust, and their willingness to create new opportunities for brands and audiences together.
“On September 3, 1+1 Media, including 1+1, the TV channel where our story began, celebrates 31 years of operation. Over these years, the company has gone through numerous crises and transformations alongside Ukrainian businesses. Today, the market is once again operating amid high uncertainty and daily physical threats. Yet partnership and our ability to support one another help us persevere. That is why we have come together today — to express our gratitude for partnership, resilience, and courage. The courage to grow Ukrainian businesses despite everything, to continuously adapt, never give up, and create content together that truly matters. Thank you!” said Yaroslav Pakholchuk, CEO of 1+1 Media.
The awards ceremony brought together the company’s top management, project producers, stars of the 1+1 Ukraine and TET TV channels, as well as representatives of the advertising industry, agencies, and partner companies. The event was hosted by Yurii Horbunov and Nelia Shovkoplias.
This year’s award recipients included partners of such projects as The Voice of Ukraine, Breakfast with 1+1, and Karaoke on the Maidan. They included both long-standing advertisers and companies that partnered with 1+1 Media for the first time, as well as brands returning to the partnership after a break.
“For us, partnership is about collaboration that gives rise to strong projects, new formats, and solutions that benefit both businesses and our audiences. Pluses Partners Awards is an opportunity to thank those with whom we are on this journey together. We started preparing for the event about a month ago, and over the past few weeks, the security situation in the country has become significantly more challenging. We discussed the situation internally, carefully weighed the risks and circumstances, and ultimately decided not to cancel the event. It was important for us to express our gratitude for partnership during such turbulent times and to recognize the best among our partners. Once again, thank you for your trust, courage, and willingness to create together,” said Valerii Varenytsia, Chief Commercial Officer of 1+1 Media and founder of the awards.
A special part of the evening was a charity auction in support of the Tytanovi rehabilitation center, which is a partner in numerous 1+1 Media initiatives, including Karaoke on the Maidan on TET. Thanks to the event’s guests, approximately UAH 600,000 was raised to support the rehabilitation of Ukrainian defenders. This part of the evening was hosted by Ihor Kondratiuk and artist KHAS.
“For us, this year’s Pluses Partners Awards is first and foremost an expression of gratitude for the trust and strength of partnership that enable us to create projects that matter to millions of Ukrainians. This year, through synergy and collaboration, we brought back two legendary shows — The Voice of Ukraine and Karaoke on the Maidan — which have become part of the emotional DNA of several generations of Ukrainians. Millions of people wake up every day with Breakfast with 1+1, a program that has become an important part of people’s lives and daily routines. We are proud that partners are an integral part of each of these projects, rather than simply appearing through advertising integrations. By working together and sharing common values, we continue moving forward — despite everything,” commented Maksym Kryvytskyi, Head of the Television Business at 1+1 Ьedia.
Winners of the Pluses Partners Awards 2026
Agencies
- Agency of the Year — WPP Media
- Debut of the Year — GT Media
- Kyivstar TV Partner of the Year — Dentsu
- Sponsorship Partner of the Year — Brend Media
Karaoke on the Maidan Partners
- Main Partner of the Year for Karaoke on the Maidan - Korolivskyi Smak
- Partner of the Year for Karaoke on the Maidan — Robota.ua
- Debut of the Year for Karaoke on the Maidan — Shanychi
- Comeback of the Year for Karaoke on the Maidan — Rozetka
Breakfast with 1+1 Partners
- Main Partner of the Year for Breakfast with 1+1 — Sherlock Tea
The Voice of Ukraine Partners
- Partner of the Year for The Voice of Ukraine — Philips
- Comeback of the Year for The Voice of Ukraine — Morshynska
Partners of the Year
- Main Kyivstar TV Partner of the Year — Betking
- Kyivstar TV Partner of the Year — Henkel
- Sports Partner of the Year — Beton
- Partner of the Year — MHP
- 1+1 Media TV Partner of the Year — Delta Medical
- 1+1 Media TV Partner of the Year — BKhVZ
The Pluses Partners Awards 2026 ceremony provided another opportunity to meet with partners in person, reflect on the results of joint work, and recognize the teams that turn advertising integrations into fully-fledged content projects.
1+1 Media thanks all its partners for their trust and collaboration. Ahead are new seasons, premieres, special projects, and new opportunities for cooperation.
