1+1 media announces a large-scale information campaign to popularize vaccination against COVID-19
In October, 1+1 media will announce a series of comprehensive communications with viewers and users of the holding's information resources regarding the importance of vaccination against COVID-19. In particular, on the group's own TV channels — 1+1, 2+2, TET, PLUSPLUS, Bigudi, UNIAN and 1+1 International, on online resources TSN.ua, UNIAN.net, Glavred, as well as in social networks of 1+ projects 1 media, which has a total of more than 20 million readers, is launching the campaign "Vaccinate. Together we are stronger."
The campaign will include thematic videos with the participation of "plus" stars, which will be broadcast on all TV channels of the group, regular publications in support of the topic, as well as the continuation of informing about the need to vaccinate the population through the most popular television platforms - in the editions of TSN, "Breakfast with 1+1 ", "Your Day", "The Right to Power", "Dancing with the Stars", etc.
"It is necessary to communicate with viewers on topics that have a high degree of importance in society. On the plus side, we have never stood aside from important stages in the life of the country, and the challenge of the coronavirus is also a topic where our support as one of the most powerful information platforms is necessary. Since the beginning of the pandemic, we have been implementing a number of activities aimed at informing the population about COVID-19. We were one of the first to launch the process of vaccinating the team by mobile teams, with good results, and now we are implementing a project of indefinite vaccination for employees. Now, when the whole country needs collective immunity and the lives and health of many people are at stake - we are announcing our own large-scale information campaign to tell millions that vaccination makes us stronger. Thanks to the example of our stars, our employees and like-minded people, we are sure that we will take many useful steps towards countering this global problem, " commented Yaroslav Pakholchuk , CEO of 1+1 media .
In addition to the information campaign, which is designed to encourage the population to get vaccinated, 1+1 media supports the government's anti-coronavirus program by broadcasting videos about vaccination on the group's channels. In addition, 1+1 media conducts a large number of events to popularize vaccination against COVID-19 within the team. Also, two waves of vaccination were carried out in the office for the company's employees and colleagues' relatives. Currently, the company provides the opportunity to get vaccinated in a partner clinic.
