1+1 media received two awards of the HR Brand Ukraine 2020 Award
On November 5, an online ceremony was held to award the winners of the 2020 HR-brand Ukraine Award - a reputable independent competition in the field of HR and human capital management. The 1+1 media #zabutyprovik project won in the main nomination "Capital", as well as in the partner nomination "Diversity&Inclusion" from Syngenta. In total, during the existence of the Award, the 1+1 media Group received 5 awards.
"The initiative #forgettheyearnot only has a strong social basis, but also upholds important values related to work with personnel. In particular, equality, absence of any discrimination, motivation and recognition. At 1+1 media, all this works year after year, so we are happy to share positive experience and inspire other companies to "catch the anti-ageism virus". I believe that with small steps we will be able to change the reality and destroy stereotypes about searchers and workers of an elegant age, " comments Olga Musiyko , HR director of 1+1 media.
The HR brand award is a unique competition of HR cases, which is designed to identify current trends and new, effective ideas emerging in this field; to provide an opportunity to study in detail the tools that the leading companies used during the last year.
hh.ua | was founded in 2011 grc. The award is awarded in 4 nominations: "Capital", "Region", "Ukraine" and "World", and over 330 projects were submitted for participation in the HR-brand Award over all the competition years. During its existence, the HR Brand Award has actually become an ecosystem that unites well-known HR and business experts, opinion leaders, HR directors of leading companies, partners for the development of the labor market, the formation of the culture of HR branding in Ukraine and understanding of future trends .
About the project:
#забутыпровик is a large-scale social campaign, the purpose of which is to destroy stereotypes that people of a respectable age are not capable of starting their own business, mastering new skills and generating powerful ideas. The project has several key directions: an internship program for older candidates, within the framework of which almost 2,000 applications were received in 2019; A cycle of motivating stories and photo reports that introduces Ukrainians to real People of Ideas+ who have a powerful history of success and can inspire their peers; Series of expert interviews and stories on TV, etc.
In December 2019, the #zabutyprovik project won in the main nomination of the most prestigious European prize in the field of communications European Excellence Awards, and at the beginning of 2020 - a special award for innovation from the most prestigious prize in the field of communications 2020 In2 SABER Awards in two categories at once.
The creative team of the project: Tetyana Tregobchuk, head of the corporate communications department of 1+1 media, Olga Musiyko, HR director of 1+1 media, Tetyana Kashuba, PR manager of 1+1 media, Elizaveta Shcherbanova, PR specialist. The author of the idea: Yana Lyakhovich, head of the internal communications department of 1+1 media.
Facebook page of the project : https://www.facebook.com/forgetaboutageua/
