1+1 media expanded its distribution portfolio with new FILM.UA Group channels
As part of the expansion of the strategic partnership with FILM.UA Group, the largest vertically integrated group of companies in the field of film and television production in Eastern Europe, 1+1 media has added the thematic TV channels "FILMUADRAMA" and "KUS-KUS" to the 1+1 media distribution portfolio. Currently, the 1+1 media group is starting negotiations with providers regarding the inclusion of these TV channels in their package offers as early as January 1, 2020.
In addition, the group extended agreements for the distribution of TV channels "36.6 TV" and "Bolt", which updated their program networks for the new television season. Together with FILMUADRAMA and KUS-KUS, Bolt and 36.6 TV will bring viewers more than 1,000 hours of premiere content next year. All these channels are available in SD and HD quality, thanks to which digital pay TV providers can form an additional cost of the service.
"FILM.UA Group is our long-term and reliable partner, together with which we can provide viewers with access to premium and popular Ukrainian-produced content. In addition, thanks to the expansion of cooperation with FILM.UA Group, 1+1 media becomes the only media distributor in Ukraine, which at the same time exclusively distributes the TV channels of the three largest Ukrainian content producers - Star Media, "Kvartal 95" and FILM.UA Group. I am convinced that our partnership will not only stimulate producers to create new and interesting content for viewers, but will also have an additional impact on the development of the pay TV market," commented Andriy Malchevskyi, director of the distribution and development department of the 1+1 media broadcasting network.
"Creation of new thematic channels of FILM.UA Group aims to increase the quantity and quality of domestic content production, which is able to compete for the attention of viewers both in the local market and beyond. We are confident that the strategy of developing the family of PayTV channels will strengthen the position of FILM.UA Group not only as a major Ukrainian studio and the largest producer of successful film and serial projects, but also as a producer of television content. We are expanding fruitful cooperation and continuing the development of the PayTV direction together with our partner and distributor 1+1 media," said Nariman Huseynov, operations director of the PayTV direction of FILM.UA Group .
"FILMUADRAMA" is a TV channel that broadcasts quality domestic content around the clock. At the heart of the TV channel's broadcast network are melodramatic, comedic and dramatic series and films exclusively produced by the FILM.UA film studio. The TV channel is aimed at a family audience, therefore, in addition to entertainment content, viewers will find thematic programs about the world of Ukrainian cinema on the air of the TV channel, which will be interesting for both children and adults.
"KUS-KUS" is a specialized entertainment and educational TV channel that demonstrates a variety of culinary trends, teaches and promotes the culture of food preparation and consumption. The TV channel, whose programs are aimed at the entire family audience, will be useful to gourmets and lovers of both simple and complex cooking. The content of "KUS-KUS" includes the theory and practice of cooking, interesting facts, the history of the cuisine of the peoples of the world and different cultures, as well as programs about tasty and healthy food.
