NewsNews18 September 2018

1+1 media has launched a mobile application for watching movies and series

The video library, to which the program provides access, contains more than 20,000 hours of feature and documentary films, series, and entertainment shows produced by the media group. As in the case of the web platform, users of the application have the opportunity to watch live broadcasts of 7 TV channels of the media group: 1+1 international, "1+1", "2+2", "TET", "PLUSPLUS", "Bigudi", UNIAN TV, as well as 5 broadcasting partners, including ZIK, UA: First, Hromadske TV, Channel 24 and Channel 8.

In addition, subscribers of the "Bezlim Video" package of the mobile operator "Kyivstar" will have free access to the application without charging for traffic.

"We see the growth of content consumption on mobile devices, so we want to develop the monetization of this type of platform. For now, we are working on an advertising model, but we will soon launch a paid subscription. It is important for us to provide our viewers with a choice and a convenient format for paying for content. Thus, in the future, this product will have two monetization models - advertising and paid subscription. If our calculations work, then next year we will release a version for smartphones with IOS," says Anna Tkachenko, director of the digital direction of 1+1 media.

The application provides several modes of operation, thanks to which it will be convenient to watch videos on smartphone screens both in dim lighting and in sunny weather outside. In the near future plans for product development - to add a personal user account and the possibility of creating favorite video collections.

You can download the 1+1 video application in the Google play online store.

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