NewsNews8 September 2017

1+1 media is relaunching the VOD platform OVVA.tv under the 1+1 video brand

The OVVA.tv service worked as an aggregator of video content of 1+1 media and the company's partners, but had no integration with TV channel sites. Therefore, this concept was abandoned in favor of a single VOD platform for all resources of the media group.

On 1+1 video, all content that was shown on the air of the group's TV channels and for which 1+1 media has the rights will be available. Access to the video archive will be free when using the advertising model. An ad-free paid subscription option is also being developed.

This synergy of 1+1 media sites and projects will strengthen the position of video views on the Internet and increase the overall indicators.

"Production and distribution of our own content are priority areas of the media group. The branded VOD platform will provide our audience with access to the video library of TV channels and 1+1 media projects in a convenient format: without being tied to a TV program and adaptable to any video viewing device," says Anna Tkachenko, director of digital direction 1 +1 media.

Today, the VOD platform is integrated with the website of the 2+2 TV channel, and the TET, PLUSPLUS and 1+1 channels will gradually move to it.

By the end of 2017, within the framework of 1+1 video, a content recommendation system, a personal user account with the possibility of creating lists of favorite projects and subscriptions to updates will be developed.

The platform is already operational and publicly available - 1+1 video .

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