Selections of the most popular content of 1+1 media group are now available on Kyivstar TV

In October 2023, Kyivstar TV launched a selection of popular 1+1 media content on its film and TV platform, which can be viewed without authorisation and free of charge by absolutely all viewers on all devices - from smart TVs to smartphones, computers, set-top boxes and tablets. The selections are made up of more than 2,000 hours of the groups' favourite products, including Family Melodramas, Celebrity Lives, The Countrywoman, Shopping Goddess, The World Inside Out, Blind Marriage, and historical projects. 

In addition, there are selections grouped by genre: Drama+ offers the best dramas and melodramas from 1+1; in the Team+ category, viewers will be able to watch detectives and action shows produced by 2+2; Humour+ will bring the audience back to the great jokes and satire in TET and Plus sitcoms; Reality+ will immerse viewers in the most interesting and emotional shows from TET and 1+1; in the History+ category, documentary and educational projects of 1+1 and 2+2 will immerse them in the fascinating world of mysteries and historical facts; Mysticism+ will provide access to series and programmes of 1+1 and TET with a mystical theme.

"We always care about the convenience of our viewers. All 1+1 media projects can be watched on Kyivstar TV in the VOD library by subscription, and some of them can be found on the group's YouTube channels. With the selections that 1+1 media launched together with Kyivstar TV, we minimise the number of clicks and time spent searching for something to watch in your free time. Anyone can watch the best shows and series in a convenient format on any device without registration and payment. This project is our new experiment in developing the distribution of a video content library. We believe that everything will work out, because we have ambitious plans," commented Ivan Bukreev, Head of Content Management at the group.

Kyivstar TV notes that it is 1+1 media series and programmes, especially the premiere episodes, that cause a lot of excitement on the platform and are among the top most popular projects by the number of unique subscribers every month:

"From month to month, we prepare a report for the industry on the TV viewing of channels and series on the Kyivstar TV platform. And every month, 1+1 media group gathers the largest coverage in terms of the number of paid subscribers. Accordingly, we expect that the new playlists will not escape the attention of the platform's users, as access to them is free of charge, no registration is required and this rule applies to subscribers of all mobile operators. For us, as a platform, this is not only a high-quality cooperation, but also support for the audience that needs positive and inspiring Ukrainian content," commented Pavlo Rybak, CEO of Kyivstar TV.