Saving electricity, promoting blood donation and recruiting: 26 social campaigns have been implemented since the beginning of the year in the Yedynye Novosti marathon

 

In the first 6 months of 2024, 26 important national social promotional campaigns were broadcast on the air of the national telethon "United News". Another 4 special promotional campaigns were initiated and implemented by the marathon itself.

As part of the campaigns, more than 227 social videos were created (30% by the telethon teams) and broadcast 21,500 times during the marathon. This is 10738 minutes of airtime.

In particular, the following campaigns were implemented in cooperation with the government:

• supporting the economy: paying taxes, supporting domestic producers;
• electricity saving;
• "Cities of Strength;
• How are you? Mental health programme;
• support for veterans;
• blood donation;
• counteracting violence;
• mine safety;
• Euro 2024 and the 2024 Olympic Games.

The telethon also supported mobilisation campaigns and defence forces, including

• the mobilisation campaign of the Ministry of Defence;
• the Reserve+ application;
• recruitment campaigns of the Defence Forces;
• promotion of a special platform - LobbyX;
• chevrons of victory;
• The National Guard is 10 years old;
• Image videos of troops/services.

Separately, the telethon team initiated and implemented 4 more special promotional campaigns of its own:

• "Fighting. We work. We will win" dedicated to the second anniversary of the full-scale invasion of Russia;
• Military commanders and colleagues in the Armed Forces of Ukraine;
• Large-scale training camps "Drones for the GUR" and "MAGURs for the GUR";
• Campaign on religious freedom "United in Faith in Ukraine".