On November 18, the business media Delo.ua and the business/media bureau Ekonomika+ gathered 1,500 entrepreneurs, investors, and top managers at the GET Business Festival 2025. Discussions and workshops took place simultaneously on three stages: more than 100 speakers discussed doing business in unstable conditions, digital transformation, scaling production, and partnerships. This year, the festival was dedicated to the 20th anniversary of Delo.ua — to growth and victories together with Ukrainian business. The main stage was traditionally moderated by the “1+1 Ukraine” host and film producer Yurii Horbunov.

The main stage of the festival was opened by the panel “Business Transforms” featuring I. Smilianskyi (Ukrposhta), O. Vodoviz (Metinvest Group), I. Kabuzенко (Ward Howell Ukraine), Yu. Pliyeva (Apple Consulting®), and T. Smirnova (Ekonomika+). A top manager of Metinvest Group spoke about risks and opportunities for Ukrainian business in the EU. The main wish for Delo.ua for the future was given by Ihor Smilianskyi (Ukrposhta): “May the editorial office face only one question — which particular business success to highlight on the pages.”

An expert conversation with D. Hetmantsev (Committee of the Verkhovna Rada on Finance, Tax and Customs Policy) touched upon the priorities of tax and financial policy. Ye. Hlibovytskyi (Frontier Institute) outlined the key societal transformations shaping Ukraine’s future, and the speakers of the panel “The Big Reconstruction” — S. Sukhomlyn (State Agency for Restoration and Infrastructure Development of Ukraine), O. Shuliak (head of the parliamentary committee on state administration and urban planning, head of the “Servant of the People” party), A. Amelin (Ukrainian Institute for the Future), moderated by N. Ostrovska (TSN), discussed strategies for the country’s recovery and the role of business in this process.

A. Vasyliev (OLX e-com Europe) shared analytics on the circular economy: “The circular economy is gaining momentum in Europe because it is more accessible and capable of ensuring sustainable development through the 2nd and 3rd life of products.”

The presentation by A. Teliupa (Ministry of Economy, Environment and Agriculture) highlighted the role of government programs in stimulating demand for Ukrainian goods and developing regional business. During the discussion “482: Made in Ukraine,” K. Zahorii (“Darnytsia,” Zagoriy Foundation), Ye. Synelnykov (director, TV presenter), T. Kozonov (Foundation Coffee Roasters), B. Tochka (MOVA Brewing Co), M. Avdieieva (“Arsenal Insurance”), and T. Sherman (Academy DTEK) highlighted cases of Ukrainian manufacturers that withstood the toughest times and continue to grow both inside the country and abroad. “If you see someone on the market who is truly strong — they should be with you. Otherwise, they will strengthen someone else,” emphasized Kateryna Zahorii.

The “Practical Guide for SMEs” by O. Kyi (PrivatBank), D. Ivanchenko (NOVUS), M. Bezruk (“Avrora”), and D. Tanko (“EPICENTR K”) demonstrated through case studies how SMEs can build cooperation with national retailers and find opportunities for growth in large chains. “Today, the local manufacturer is a strategic partner of the country’s resilience,” stressed Dariia Ivanchenko. “Look at what is sold on the shelves of large retailers. If these goods are not yet produced in Ukraine, you can occupy a competitive niche,” insisted Maksym Bezruk.

“We dream of partners from small businesses, so we are looking for solutions that would allow our SME clients to quickly enter partnerships with large businesses, having non-credit assets,” said Oleh Kyi.

As part of the discussion “Money and Opportunities — the Intersection Point of Ukraine,” speakers A. Maslo (INVESTUDIO), R. Magomedov (National Securities Commission), H. Shuvalova (Horizon Capital), and O. Chornyi (Zeminvest), moderated by M. Patsan (Learn to Earn Global), talked about the readiness of big business to open sectors with high investment potential (real estate, land, energy) to private investors and about new investment models.

The discussion “Entrepreneurial Finance: Wartime Practice” focused on the interaction between business and banks in difficult conditions. Moderator A. Dubas (Association of Ukrainian Banks) and speakers O. Shpyrka (Raiffeisen Bank), Yu. Zhulanova (Oschadbank), O. Poliakh (TASKOMBANK), and Ya. Shumunova (Sense Bank) discussed adaptation to wartime risks and new requirements of financial monitoring. Olena Shpyrka emphasized: “If financial monitoring comes to you, the first important thing is speed. You must respond to its requests honestly and quickly.”

Moderator O. Dukhnich (Frontier Institute) of the panel “People, Business, and Reality 2025,” together with speakers I. Pasechnyk (ALVIVA GROUP), T. Nikolova (charitable foundation “Zhytieliub”), Yu. Zhovtiak (State Employment Service), S. Savytskyi (KSE ProfTech), and O. Babych (DILA), discussed the transformation of work values, youth expectations, new employment models, motivation, and training that shape the modern labor market.

On the business development stage, O. Solodchuk (Credit Dnipro Bank) shared practical advice on financing for SMEs: “Every day we work with the needs of small businesses and know how to build financial immunity that can withstand any challenges.” The panel discussion “Social Responsibility During War: New Meanings and Approaches” highlighted the transformation of companies’ role in supporting people and communities during wartime. Moderator O. Rudiuk (American University Kyiv), together with speakers Ya. Honcharenko (Starlight Media), A. Shuvalov (Serhiy Prytula Charity Foundation), and A. Dzhaharyan (L’Oréal Ukraine), discussed how businesses combine commercial goals with sustainable social impact.

The panel “Grants, Loans, and Training for Entrepreneurs: How the Landscape of Opportunities is Changing,” featuring A. Sevastiuk (VisionFund Ukraine), I. Kharchenko (HURT), Yu. Skichko (“Alef Stroy”), O. Hrushetskyi (Office for Entrepreneurship and Export Development), N. Zelenska (Kyiv City Employment Center), and P. Moroz (MHP), demonstrated how donor priorities are changing and where business can find real opportunities today.

The third stage of the festival was dedicated to marketing strategies and case studies on increasing marketing efficiency without big budgets, improving customer experience, and implementing innovations. In particular, V. Varenytsia (1+1 media) emphasized that television continues to transform into a multichannel digital platform and that evolution continues. Meanwhile, participants of the discussion “Digital Transformation of SMEs: from TikTok to AI Solutions” — D. Cherkashyna (HAVAS Red), V. Sereda (“Sens”), E. Kochenko (Flyer One Ventures), V. Tolochina (MEGOGO), D. Samoliuk (“We Are Ukraine”), Vitalii Starominskyi (SOCAR), and P. Maiko (“I Want to Play”) — outlined relevant tools for digital growth: from choosing effective promotion channels and sales automation to working with short videos, social commerce, marketplaces, and AI.

The marketing strategy and business development stages were moderated by festival hosts Iryna Prokofieva (1+1 media host, special correspondent of “TSN. Week”) and Natali Solonik, host of the project “Closer to the Stars” on TET.

The organizers — the business/media bureau Ekonomika+ and the leader of business content Delo.ua — express gratitude to:

general partner — OLX Ukraine,

main partner — Visa | PrivatBank,

general information partner — 1+1 media.

And also to the digital partner Linkos Group, partner AB InBev Efes Ukraine, coffee partner Foundation Coffee Roasters, water partner “Morshynska,” sparkling partner Latinium, sweet partners BKK, ALVIVA GROUP, tasty partner Lantmannen AXA, alcohol partner Zubrowka, and adventure partner “Piana Vyshnia.”

Media partners: “We Are Ukraine,” “We Are Ukraine+,” Mediafusion, Starlight Media, live marketing, ADV.expert, media holding “Apostrof,” Infovision, “Kyiv 24,” advertising holding Megapolis+, VS Media, dsnews.ua, kosht.media, logist.fm, UA.NEWS, trueua, 44ua, UNN, Burda Media Ukraine, HiTech Expert, Kyiv1, Liga Zakon, Marketer.ua, Economist, Founder, budynok.com.ua, Cases, “Glavkom,” “Kommersant Ukrainian,” “Expert,” “Economic News,” “First Business,” Mind.ua, HR Liga, WorkSafe.UA, the European Business Association, the Association of Ukrainian Banks, the Creative Industries Association of Ukraine (CIAU). agronaut.com.ua, agroauto.com.ua, NaftoRynok.

The 1+1 media group received two HR-brand awards at once

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