NewsNews5 January 2021

Channel "1+1" became the leader of television viewing by commercial audience

According to the results of TV viewing on January 4, 2021, the TV channel "1+1" demonstrated high indicators in terms of audience 18-54 (cities of 50,000+), taking first place among Ukrainian channels with a share of 10%*.

The best program of the day according to the audience 18-54 (cities of 50,000+) was the evening edition of TSN from 19:30 — with a rating of 4.3% and a share of 14.0%. The coverage of the issue was 3.63 million viewers**. The favorite presenter of millions of Ukrainians, Natalia Moseichuk, this evening introduced the audience to a series of high-profile news about the accident on the Odesa highway with a car driver and a cyclist, rallies in the Poltava region against tariffs, new rules for the ambulance and the record-breaking driver in the Lviv region, who received 5 reports per hour, etc. . Also, in the "Those who impress" section, a story was shown about a 16-year-old hero from Ternopil region, who immediately returned to the village club after a gas explosion and pulled out an unconscious friend; Ruslana Lyzhychko told how the GS "Authors and Performers" founded by her will protect the rights of composers and musicians; and British doctors shared hopes for another vaccine against COVID-19, which began vaccination in Great Britain on January 4.

The audience also liked their favorite movies and animated films that the "1+1" channel delighted the audience with that day: "Swap Places" (rating 1.7%, share 11.3%), "Gentlemen of Luck" (rating 2.1 %, share 11.8%), "Three nuts for Cinderella" (rating 2.4%, share 9.9%), and two parts of the cartoon "Ice Age" (average rating of both episodes 3.0%, average share 9 .9%).

We will remind you that on the eve of January 3, 2021, the evening edition of TSN set an annual audience reach record. Yes, 4.65 million Ukrainians** watched the news at 19:30 on "1+1". This is a record result since January last year. According to the commercial audience, the issue also demonstrated high ratings: the rating for the audience 18-54 (cities of 50,000+) was 4.7%, the share was 14.2%.

On December 31, 2020, the "1+1" channel became the leader of television viewing by the audience 18-54 (all of Ukraine). The share of TV viewing "1+1" was 14.5%.

The final episode of TSN on December 31 was watched by 4.3 million TV viewers**. The rating of the program was 4.3%, the share was 13.7% in the audience 18-54 (cities of 50,000+). The release became the leader of the slot.

The President's New Year's greeting was best viewed among all TV channels on "1+1", the appeal became the best program on December 31 in the audience of 18-54 (cities of 50,000+). The rating was 11%, the share was 24.0%, the reach was 3.6 million viewers**.

*financial day 6:00-25:00

**reach by audience 4+ (Ukraine)

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