NewsNews26 March 2024

Kyiv half marathon Unbreakable 2024: 1+1 media becomes the general media partner of the event

Thus, 1+1 media became the general media partner of the running event Run Ukraine, which has been bringing together athletes and running enthusiasts from all over Ukraine and the world since 2011.

"As part of 1+1 media's corporate social responsibility, we, as media, initiate and support projects and initiatives that take care of the physical and mental health of Ukrainians. Therefore, being a media partner of Run Ukraine is organic and valuable for us. It is especially important that the project has a powerful charitable mission and helps the Hospitallers, so we hope that even more people will join the event than last year to convert small sports achievements and work on themselves into help at the front," commented Yana Lyakhovych, Head of Corporate Communications at 1+1 media.

In addition, the event has a charitable component and supports medics and defenders. The organisers will donate 50% of the proceeds from the race to the needs of the Hospitallers Medical Volunteer Battalion, which has been participating in the Russian-Ukrainian war since 2014.

"Partnership with 1+1 media is very important for Run Ukraine. We have common priorities - to support and encourage people who are passionate about running, to help the Armed Forces of Ukraine together and bring our Victory closer," commented Viktoriia Veremiienko, Marketing and Communications Director of Run Ukraine.

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