MRKTNG Marathon 2026: How market tops determined marketing benchmarks

On June 3, 2026 MRKTNG marathon «Emphasize the main» from the media about marketing, communications and creative MMR in Kyiv gathered more than 500 communicators, brand leaders and creatives for a whole day of non-stop lectures from 40 market tops. The focus was on marketing in reality, which is oversaturated with data, channels, tools, trends and circumstances. The dynamics of the event were created by 1+1 media presenter Ruslan Sharipov and «1+1 Ukraine» TV channel presenter Lyudmila Barbir.

Among the speakers at the event are — Nataliya Vovk, marketing director of 1+1 Ukraine, Yuliya Zhmakina, producer of «Breakfast with 1+1», director of the morning broadcasting department of 1+1 media, and Yehor Gordeev, host of «Breakfast with 1+1», who told how the daily ritual of trust in morning television together with «Breakfast with 1+1» supports Ukrainians.

During the event, the winners of the X-RAY — Marketing Project Competition, which collects the strongest cases of Ukrainian marketing every year, were also awarded. 

An important part of the event was also a charity collection in support of the 28th Separate Mechanized Brigade's Unmanned Systems Battalion «Flash» to purchase Starlink Mini, which are necessary for stable communication during combat missions. 

MRKTNG marathon «Emphasize the main» showed that marketing and communications no longer live in the zone of ready answers. It is not those who have an ideal plan who win here, but those who know how to choose exactly what to emphasize in the moment and not lose content when there is too much around at the same time.

Event organizers — business/media bureau Ekonomika+ and MMR. 1+1 media — general media partner.