Exceeded the goal by 21 million: Atlas Festival raised almost 122 million UAH for the “Return Alive” Foundation

Atlas Festival, together with the "Return Alive" Foundation and PrivatBank, raised 121,937,691 hryvnias as part of the "Collection No. 13" to protect Ukrainian skies from enemy drones. This is 21 million more than the stated goal and the largest result in the entire history of the festival's charitable initiatives.

The charity partners of the collection were: PrivatBank, Aurora, Uklon, Royal House, LUN, BMW Ukraine, Avtostrada, Darnytsia, Zagoriy Foundation, Tabletki.ua, Robota.ua, EconomClass, PROM, MacPaw, Nova Poshta, Maincast, ARX, BUKI, Khapay avto, Kiss my apps.

Festival media partners: 1+1 media, 1+1 Ukraine, TET.

Three viral videos were created as part of the campaign with the participation of Ukrainian artists and influencers. Viewers saw a video with Zhenya Galich and Taras Chmut, an unexpected fit of “Okeanu Elzy” by Bad Street Boys to an updated version of the cult song “911”, as well as a video in the style of the Harry Potter saga - “13 Friends of Atlas and the Philosopher’s Stone”, in which Vitaly Kozlovsky, Mark Kutsevalov, EL Kravchuk and many others appeared.

A feature of this year’s campaign was the involvement of viewers in the team of friends of the Atlas festival. By making a donation, every Ukrainian could become part of the initiative that brings victory closer.