1+1 media projects received awards in three categories at UCS 2026
1+1 media projects received three awards at the Kyiv International Advertising Festival within the framework of the Ukrainian Creative Stories (UCS) 2026 competition. UCS is a unique platform that brings together Ukraine’s leading national and international advertising festivals.
The “Bolt & Trial Period” case received two awards. The project won Silver in category A11-08 “Sponsorship, Partnerships, Influencer Collaborations and Creative Partnerships” within the Creative Communications block and Bronze in category D04 “Media & Entertainment” within the Client’s View block.
As a reminder, “Trial Period” is a romantic comedy by 1+1 media about workplace competition, finding trust and how rivalry can become the beginning of a love story.
"It is a great honor for us to receive three awards from the Kyiv International Advertising Festival — one of the most authoritative creative communications festivals in the region, which for more than 25 years has brought together the industry's strongest ideas and cases. I sincerely congratulate our colleagues from the 1+1 Ukraine TV channel and the entire 1+1 media PR team. It is especially valuable that our first attempts in theatrical marketing have received such positive feedback from the professional community. We are taking this experience forward to continue creating even stronger communication solutions together with our partners and help drive the industry forward", — comments Yana Liakhovych, Communications Director of 1+1 media, on the awards received by the Bolt & Probation Period case.
"For us, these awards are primarily about the power of teamwork and partnerships, where truly meaningful ideas are born. We are very grateful to the Bolt team — thanks to our collaboration, trust, and willingness to seek unconventional solutions, this case became so large-scale and impactful. I would like to thank the entire 1+1 media team, the project creators, and the campaign partners for their professionalism, courage, and inspiration in creating content that establishes an emotional connection with people and resonates far beyond the screen", — comments Anna Honchar, producer of the film “Trial Period” and Head of Investment Projects at 1+1 media production.
Another Silver award went to the “Dancing with the Stars on 1+1 Ukraine & SUPERHUMANS CENTER” case. The project was recognized in category A09-04 “Collaborations and Partnerships” within the Creative Communications block.
In December 2025, “Dancing with the Stars” returned for the first time in four years as a special pre-New Year charity edition under the slogan “Move Towards Life”. The project aimed to raise funds for targeted evacuation efforts together with Superhumans Center, Ukraine’s modern nationwide center for military trauma care.
"The strongest aspect of this project, for me personally, is something that cannot be measured in numbers. It is the power of collaboration and unity that enables us to overcome established boundaries. When the 1+1 Ukraine TV channel and Superhumans joined forces, every viewer vote and every interaction with the project began turning into real impact. It was present on the dance floor when civilians and military personnel with amputations transformed their pain into a movement toward life. It was there when Rusya Danylkina performed a beautiful rumba and rightfully earned viewers’ love and victory. And, of course, it was reflected in the feeling of unity and strength that all of us need so much during the pre-New Year period and every day", — comments Nataliia Vovk, Marketing Director of the 1+1 Ukraine TV channel, on the award received by the “Dancing with the Stars on 1+1 Ukraine & SUPERHUMANS CENTER” case.
