1+1 media projects received honors from the X-Ray Marketing Initiatives Competition

The awards were given to the initiatives of the partner platform Kyivstar TV and NGO «La Strada Ukraine» «Tykha Nava. Loud truth» in category «Social marketing» as well as case «Dancing with the stars. Movement to life» from 1 1 Ukraine and Superhumans Center.

The MRKTNG marathon was held recently, the general media partner of which was 1+1 media. An award ceremony for MMR's X-Ray competition was held during the event. According to the results of the evaluation, the projects of the partner platform Kyivstar TV and the TV channel 1+1 Ukraine received two awards at the Marketing Initiatives Competition.

Kyivstar TV and NGO «La Strada Ukraine» won the award for the social initiative «Tykha Nava. Loud truth» in category «Social marketing». The campaign is part of the series «Silent Nava» and is designed to remind society of the importance of talking about violence openly, not being afraid to ask for help and supporting those who are going through similar experiences.

«Creating the series «Silent Nava» we realized that we were breaking a complex and painful topic that required open dialogue. Therefore, for Kyivstar TV, this distinction is — confirming that entertainment content can be a tool for social change. Campaign «Tikha Nava. Loud truth» we created together with the NGO «La Strada Ukraine» to open an important conversation about the problem of domestic violence and not leave it out of society», — notes Victoria Maksymchuk, CMO Kyivstar TV.

And also organizators noted the case «Dancing with the stars. Movement to life» and Superhumans Center in the category «Collaboration of the year», which was worked on by the team of the TV channel 1+1 Ukraine. The charity New Year's special edition of the project became a platform where every audience voice was converted into donates.

«Dancing with the stars. The movement towards life» has become an important meeting point for brands, meanings, people, pain and the strength to live it. The partnership of 1+1 Ukraine and Superhumans showed that a large entertainment form can talk about the most difficult - about amputations, veterans, a new norm - and do it with respect, warmth and results. This award — confirmation that we have chosen the correct language. And that the country is ready to hear this language», — was shared by Nataliya Vovk, marketing director of the 1+1 Ukraine TV channel.

Both campaigns raised important social issues, demonstrating that communications can be not only effective, but also socially significant, which became the basis of this year's Competition.

MRKTNG Marathon 2026 — is the place of the most interesting, concise and practically useful speeches about professionally valuable from those who make decisions in conditions of instability and know that marketing today — is not about universal rules, but about the accuracy of choice.