TSN.ua topped the rating of Ukrainian news sites
According to data from the research company Gemius Audience, TSN.ua took first place in the ranking of Ukrainian news sites in terms of the number of unique users and is the undisputed leader in terms of the average monthly number of unique users in 2020 as of December 2020.
In December 2020, TSN.ua became the absolute leader among news sites and took first place in terms of audience: 8,827,920 unique users visited the site — and demonstrated leadership in terms of the number of pages viewed: more than 100 million. Annual results of the professional work of the site team in close synergy with the Television News Service is also impressive: on average, in 2020, news on TSN.ua was read by almost 7 million unique users — and this is also the best result among Ukrainian news sites. In addition, TSN.ua is consistently among the top 10 most popular information sites in Ukraine and, according to the results of December 2020, is in the 8th position.
"We are celebrating 2020 victoriously, because our website TSN.ua became the first according to the results of December and the best according to the results of the whole year, during which we consistently maintained high indicators. And the year was full: in particular, due to the pandemic, we reformatted the work of the editorial office, updated the team and worthily withstood the tests of the Google search engine algorithms. In addition to these challenges, which we have definitely overcome, there are other results that we are also proud of: we passed the mark of 2 million followers on Facebook and subscribers on the YouTube channel. But our strategic goal was the first place in the rating, which we achieved thanks to the coordinated work of the site's editors, TV and digital teams, and it became a reality. We are grateful to our readers for their choice and for their trust, and we promise to continue living up to the expectations placed on us. There is still more work ahead: updating the site design, new content areas, etc. And all this is due to the efforts of the most important element of today's victory - our team, which works 24/7 to always inform our readers about the most important things," says Svitlana Panyushkina, head of the TSN.ua project.
In parallel with the development of the news site, the TSN.ua team is also implementing a strategy of maximum presence in the digital space. Thanks to this, Internet users have the opportunity to receive timely and interesting information for them, choosing the most convenient channel: a website or a page in social networks. Today, TSN.ua social networks are among the strongest among UAnet news resources:
• Facebook page TSN.ua has more than 2 million readers;
• more than 2.3 million users have subscribed to the resource's YouTube channel, and videos on the channel have been viewed almost 2 billion times in total;
• more than 600,000 users subscribed to updates from TSN.ua on Instagram;
• 60,000 people read news from TSN.ua in Telegram;
• more than 800,000 people follow updates of the resource on Twitter;
• another 15,000 followers of current news watch them on the TSN.ua Viber channel.
"I am pleased that our expectations from December's indicators were fully met thanks to the real teamwork of people focused on the result. Moreover, they justified themselves and confirmed the correctness of the chosen course for the gains of 2020. We are happy that one more of our media: Unian.net, has entered the top five most popular news sites — and that, in general, 1+1 media's news resources demonstrate consistently excellent coverage indicators: the best among competitors. I congratulate the TSN.ua team on its achievements, which undoubtedly inspire new achievements in 2021 - and at the same time I congratulate the readers of the site: after all, this is a joint victory, as a result of which you will always have a source of quality, interesting and reliable information," says Yaroslav Pakholchuk, general director of 1+1 media.
The TSN.ua news site is part of the 1+1 media group, the "Information broadcasting" direction. As of today, TSN.ua ranks 1st among all news publications according to Gemius Audience and covers almost 36%* of all Internet users. The site, which began as an Internet project of the Television News Service (TSN) on the TV channel "1+1", has become a powerful source of news for users interested in events in Ukraine and abroad.
*Gemius, December 2020.
