A large-scale professional event for the communications market "In the Mirror of Reality" will be held in Kyiv
On October 30, 2025, more than 300 communication and marketing specialists and 30 speakers from all over Ukraine will take part in the PR marathon "In the Mirror of Reality". Participants will discuss tools for building trust, transparency and effective communication, as well as the experience of adapting brands to rapid changes in public sentiment. The media partner of the event is 1+1 media.
The event has been held for more than 10 years under the auspices of the marketing and communications media MMR.ua and the business/media bureau Ekonomika+. This year's PR marathon is dedicated to issues of trust, transparency and effective communication in difficult information conditions. The event program covers four main areas:
- People and trust - tools for building personal and corporate reputation, social responsibility, the "human voice" of the brand as a new standard of communication.
- Business and strategy — the role of PR in top management, measurability of results, ROI, balance between innovation and resources, as well as the issue of an in-house department or an independent agency.
- Technology and the future of the profession — the impact of AI, data and analytics on the work of communicators, ethical integration of technologies and new channels of influence.
- Society and crisis resilience — anti-crisis practices, rapid response to mistakes, cases that demonstrate how brands maintain trust in crisis situations.
Among the speakers of the marathon are Ksenia Sikorska (FUIB), Andriy Zdesenko (Biosphere Corporation), Serhiy Kostya (Bolt), Oleksandra Hnatyk (Eva), Iryna Metnyova (Vandog Agency), Olena Osypchuk (SOCAR Energy Ukraine), Volodymyr Sobolev (Kovalska, lecturer at kmbs and SKVOT), Kateryna Gulenok (BROCARD), Iryna Shynkarenko “Epicenter K”, Anna Zakharash (Darnytsia), Volodymyr Gaidash (ArcelorMittal Kryvyi Rih), Oleksandra Pohorila (UAgency) and other leading market experts.
During the event, an awards ceremony for the PR Case Competition will be held, which demonstrates the most successful brand projects and forms new standards of professionalism.
“We monitor the communications market throughout the year to select teams and experts who have implemented notable projects or gone through significant changes. The goal of the PR marathon “In the Mirror of Reality” is to unite these professionals to answer the questions: how brands can build trust, effectively respond to challenges and transform public sentiment into development strategies.” — emphasize the organizers of the event.
October 30, 2025
Kyiv, Secret Place (participants will learn the location the day before)
Register for PR MRTHN and get access to unique communication cases.
The event is implemented with the support of partners: general partner FUIB, general media partner “We Ukraine+”, creative partner Saatchi & Saatchi Ukraine.
About the organizer
MMR.ua is a marker in the world of marketing and communications, which highlights the main trends, cases and insights from Ukraine and the world. Business/media bureau Ekonomika+ unites four leading media outlets — Delo.ua, MMR.ua, Womo.ua and TOP-100, creating a powerful information ecosystem covering business, economics, politics, marketing and women's leadership. Every year Ekonomika+ holds large-scale events, including Get Business Festival, MRKTNG marathon, HR Wisdom Summit, She Congress and Business Wisdom Summit.
PR marathon “In the Mirror of Reality” continues a series of professional events that shape the communications market and help set high standards in PR, marketing and business communications, combining relevant knowledge, practical cases and expert discussions.
