1+1 media announces a large-scale project to promote Ukrainian-language content makers
The 1+1 media group announces the large-scale initiative "Plus Ukrainian", which is aimed at supporting the Ukrainian-speaking blogosphere. In particular, the project will start already this spring and will consist of a series of television columns, online activities and events designed to support Ukrainian-language content makers from various fields and niches. In addition, 1+1 media TV presenters, who have tremendous authority and audience love, will be involved in the project, having been promoting the Ukrainian language on various platforms for years.
The media group notes that the key task of the project is to speak loudly about those who develop the segment of the Ukrainian Internet, who are guided by patriotic motives and strive to be heard by the whole country.
"The Ukrainian blogosphere is developing very rapidly and every day more and more influencers appear in the Internet segment - opinion leaders who lead others. A new media field is being formed, in which a large number of interesting initiatives, impressive projects, diverse views and opinions are emerging. It is extremely important that this media field speaks Ukrainian, because new generations will grow up in it. That is why 1+1 media, as one of the largest media holdings, which from the first days of its existence took a course to popularize the Ukrainian language, initiates a large-scale cross-platform project "Plus Ukrainian". I believe that thanks to the huge audience with which we interact on a daily basis, we will be able to discover new names and start a trend of adding Ukrainian in social networks and platforms," comments Yaroslav Pakholchuk , CEO of 1+1 media.
"Plus Ukrainian" will be implemented in various forms both on the holding's television platforms - TV channels 1+1, 2+2, TET and PLUSPLUS, as well as in the Digital segment - on the group's information resources, social networks and platforms. Beginning content makers who are at the start of developing their own brand and those who already have an audience of several thousand will be able to join the initiative. In addition, 1+1 media will continue to involve Ukrainian-speaking influencers in its projects as experts, backstage presenters and guests of broadcasts.
All the details of the project will become known later, and news related to the initiative will be published on social networks under the tag #PlusUkrainian.
