1+1 media has added a paid subscription to the 1+1 video online television service

The 1+1 media group announced the launch of a paid subscription for the VOD platform 1+1 video , the video library of which contains more than 25,000 hours of content and allows you to watch live broadcasts of 6 TV channels of the media holding: "1+1", "2+2", " TET", "PLUSPLUS", "Bigudi", "UNIAN TV".

In addition, you can watch movies, series, shows and live broadcasts on any 5 devices at the same time with one account. The cost of a paid subscription is UAH 15 for 3 months. A trial version is also available to familiarize yourself with the product.

"During sales of pre-premiere screenings of rated series on 1+1 video, we saw that part of our regular viewers is ready to pay for content. In addition, it is easier for them to purchase a subscription than to watch a video interrupted by online advertising. That's why the 1+1 Digital team decided to provide them with such an opportunity and add another model of monetization of their own VOD platform," says Anna Tkachenko, digital director of 1+1 media.

Also, 1+1 video will have the option of viewing the video archive without a subscription fee, but with commercial breaks.

Today, 1+1 video is available both as a web service and as a mobile application. In the immediate plans of the digital team for the development of the VOD platform - the creation of new thematic sections and the expansion of the video library.