1+1 media starts the search for ideas and launches The Next Big Thing. Generation

On May 24, 1+1 media announced details of the group's updated project - pitching ideas The Next Big Thing. Ideas will be submitted to the competition in two nominations: series and web formats. Acceptance of works will begin on May 29.

The concept of the updated The Next Big Thing – Generation. When forming it, 1+1 media considered the influence of the XYZ generation theory on the creation and perception of content by people. Since X loves content with a focus on lyrics, soulfulness and humor, the organizers have created the nomination "X-series" for them, which will look for ideas for format stories of unlimited genres.

Generation Z focuses on everything new and technological. Therefore, the second nomination "Z-web formats" will accept ideas of YouTube channels and series for Instagram, lasting exactly 1 minute.

Generation Y, being at the intersection of content preferences, is ready to accept what X and Z like, so the ideas presented in the categories "X series" and "Z web formats" will be relevant to Y people.

Prize places will be determined in both nominations. The winners of the first places will receive the realization of the idea. The second place in the nomination "X-series" is the promotion and support of the format of the series on the international market for the purpose of sale. The second place in the "Z-web-formats" nomination is full idea consulting from the 1+1 Digital team. Winners of the third places will receive free education at the Higher School of Media & Production in the chosen field.

"We have examples of successfully implemented ideas from our previous pitches. This is the show "Blind Marriage" and the series "Chance of Love". In 2018, it was decided to continue the project. This year's search for ideas for web formats and series will allow us to understand exactly what content interests different generations and create exactly the product that will appeal to the viewer. Therefore, we urge Ukrainians not to be silent about their ideas and to share them with us. I guarantee that they will be heard," says Oleksandr Tkachenko, CEO of 1+1 Media.

The composition of the jury will be separate for each of the nominations. The head of the "X-series" category became Olena Yeremeyeva, acting the main producer of films and series of the 1+1 channel, and "Z-web-formats" - Anna Tkachenko, director of the digital direction of 1+1 media. You can get acquainted with the composition of the jury in each of the nominations on the website .

The finalists will be selected in three stages. Based on the votes of the jury and online audience voting, the TOP-20 will be chosen, the ratio of 70% to 30%, respectively. In the second stage, semi-finalists will be asked to refine their idea by submitting a script for 2 to 5 episodes/issues. After that, the jury will determine the TOP-10 who will personally defend their idea at the final. It is among them that the jury will determine the winners - 1st, 2nd and 3rd places in each of the nominations.

Anyone over the age of 18 can participate in pitching. Starting from May 29 and for almost two months, authors will be able to submit their own idea using the project website .

Get acquainted with the video of the project .

The Next Big Thing Official Facebook Group.

The Next Big Thing Official Instagram Group.