1+1 media will sell advertising on its own online platforms through 1+1 Digital Sales

From February 1, 2018, the sale of media advertising and special projects on all online sites of the group will take place through its own sales house 1+1 Digital Sales, as well as through auction-based seller partners.

The new commercial conditions are associated with a high demand for the media group's advertising inventory. Today, 1+1 media unites 11 online resources: 1plus1.ua , 2plus2.ua , tsn.ua , unian.net , 1plus1.video , tet.tv , glavred.info , telekritika.ua , plus-plus.tv , footballhub.com.ua , biguditv.com . According to Gemius data, the audience reach of the mentioned websites is 5 million Uanet users, who generate 55 million views every month.

"Last year, we needed a serious reboot of our digital sales, so at that time, we can say that we outsourced the sale of our own advertising inventory. Over the past year, we have created a team, rebuilt processes, and most importantly, formed a new vision. Now the 1+1 Digital Sales team is ready to work independently in the online media advertising market," says Anna Tkachenko, director of the digital direction of 1+1 media.

The changes also affect the technical side of advertising sales: 1+1 media will use a comprehensive platform for displaying DFP (Google Doubleclick for Publisher) ads. In this way, the group moves to international standards of reporting, flexibility of settings and display of Internet advertising. In addition, the Google platform provides for transparent reporting and performance evaluation when planning advertising campaigns.

We will remind, in September 2017, the 1+1 Digital Sales department was headed by Dmytro Panasyuk, whose responsibilities included the sale of media advertising on the group's online sites and the development of native special projects.