1+1 is working on a new project "Your day" in the infotainment format
TV channel 1+1 started work on the first daytime show in Ukraine in the format of infotainment - "Your Day". In the new project, which will be broadcast on weekdays, the audience, together with the presenters and invited guests and experts, will be able to experience the main events of the day, learn the details in an easy and relaxed format, hear advice and discussions in the studio. The presenters of the project will be Ukrainian stars, whose names are kept secret for now.
"From now on, our communication with the audience will be almost continuous. Imagine that we will actually take the viewer by the hand and lead him on the air from the very morning until the evening, without leaving a single minute. We will pay attention to everyone, we will share a good mood, we will not let you get bored. A team of proven professionals is working on the project, so we believe that "Your Day" will quickly gain a high level of support from our viewers." — says the general producer of 1+1 Maksym Kryvytskyi.
A team of professionals from "Breakfast with 1+1" and ZHVL is working on the new informational and entertainment project "Your Day" .
"If there are many high-quality morning shows on the market today, there is not enough daytime programming on the national commercial channel in Ukraine, unlike in Europe and the USA. Therefore, creating a daytime infotainment show for the first time, our team accepts the challenge and feels a great responsibility. However, we are sure that, as in the case of Breakfast, we will be able to pick up the keys to the hearts of the viewers. After all, the audience now more than ever longs for communication, direct contact, which is what we plan to implement. In addition, the project will be the debut of the popular morning host Yehor Gordeev as a producer." — Yulia Zhmakina, director of the 1+1 morning broadcasting department, comments.
It is interesting that on the live broadcast of "Your Day" viewers will be able to directly communicate with the project with the help of special interactive and comments: express their opinion and even influence the course of events in the studio - ask questions, propose topics, participate in votes and polls, etc. In addition, presenters will talk with interesting guests and experts, discuss current topics, share original life hacks, exchange useful tips on security, health, finance, etc.
"Your day" is a unique format, the main viewer here. And his interlocutors - the presenters of the project, the viewer knows well, but he has never seen so close and never had the opportunity to talk here and now on topics that are relevant and close to everyone. It will not be just a daytime show, but a new space for the implementation of creative ideas that our audience will definitely appreciate, - says Yehor Gordeev , one of the authors and producer of the project. — Millions of people every day start their day with "Breakfast", because on the other side of the screen they do not create an alternative world, but live the real one with love for life. Let's be honest, there are few people with whom we can now talk about everything and sincerely, without judgment and division into "own" and "others", into "right" and "wrong". It is both simple and complex at the same time. Such "infotainment" is essentially modern television in the world sense. Therefore, sooner or later we would continue such communication for the whole day, it was a matter of time."
Also, the producers talk about the completion of the first stage of the very original and unexpected casting of presenters, and one of the best graduate editors of "Breakfast with 1+1", Lyudmila Podlevska, was invited to the position of editor-in-chief of the "Your Day" project.
Follow the news of 1+1 and learn the latest information about the new daytime infotainment show from the creators of "Breakfast with 1+1" and ZhVL.
