NewsNews15 June 2022

On June 21, the charity telethon Embrace Ukraine — #StrivingTogether will be held in Amsterdam

"The logo of our brand has always been an anatomical heart. It became the basis of our charity project FROLOV HEART. We invited the masters of hand embroidery to show their vision of a yellow-blue heart. It is a symbol of our bravery, as well as the bravery of our soldiers, thanks to whom we are able to continue living today. One of our craftswomen proposed her idea and, using the combined techniques of beads and threads, embroidered the yellow-blue Ukraine engraved in the heart. It was this sketch that resonated the most with all the participants of our project. Because Ukraine is now not only in our hearts, but also in the hearts of everyone in the world who supports, helps and takes the side of light in this war " founder and creative director of FROLOV Ivan Frolov .

The main media partner of the telethon Embrace Ukraine #StrivingTogether is the country's most popular morning show " Breakfast with 1+1 ", which is currently broadcast on TET and 2+2 TV channels daily, as well as on YouTube . From June 16, "Breakfast" will host a special charity event, during which viewers can make donations through the UNITED24 platform and receive unique thematic gifts from the stars.

The organizers of the telethon Embrace Ukraine #StrivingTogether one of the largest media holdings of Ukraine 1+1 media, the largest Eastern European music festival Atlas Festival. The project partners are Vodafone Ukraine, Mastercard Ukraine, Oschadbank and FC Dynamo Kyiv, the main media partner is the morning show "Breakfast with 1+1". The event is implemented with the support of the Ministry of Culture and Information Policy and the Ministry of Foreign Affairs.

We will remind you that earlier the teams of 1+1 media and Atlas Festival, together with their partners, already implemented two charity telethons Save Ukraine #StopWar, within which more than UAH 50,000,000 in charitable aid was collected.


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