NewsNews23 June 2022

Embrace Ukraine — #StrivingTogether: results of the telethon in support of Ukraine's European integration

In addition, viewers were treated to various video stories about Ukraine, which the WAW — War Against War team helped to create. These videos reveal amazing landscapes of Ukraine, talk about discoveries made by Ukrainians, and answer the question of why Ukraine should become part of the EU.

Video:

https://youtu.be/St-pAjStRc

https://youtu.be/P3KaxudFssY

https://youtu.be/xIAFiVoZTLM

https://youtu.be/liMlvaVE4Hw

During the broadcast and as part of the "Support Ukraine" campaign, the morning show "Breakfast with 1+1" (TET and 2+2) collected funds for the purchase of S-arch x-ray machines for health care institutions that provide assistance to the wounded and injured as a result of the Russian Federation's full-scale war in Ukraine. In general, through the global fundraising platform UNITED24 , this time it was possible to collect about UAH 2,300,000. In total, more than UAH 53,000,000 in charitable aid was raised for all three telethons implemented by the team.

The graphic symbol of the project, around which all visual communication was built, is an anatomical heart with a map of Ukraine, created by the FROLOV brand team. The blue-yellow heart is a real eternal engine and beats in time with the whole civilized world, giving hope for a bright future for Ukraine in the European family.

Also, during the performances of the musicians in partnership with the Artists Support Ukraine Foundation , the works of Ukrainian artists appeared on the screen, including: Madina Oktyabrynska, Kateryna Zhovta, Albina Kolesnichenko, Solomiya Kovalchuk, Anastasia Osmolovska, Daryna Klochko, Roman Romanishyv & Andriy Lesiv, Oleksandr Shatokhin, Liza Yablonska-Mihailus, Lilia Nebera, Olena Shostko, Stefania Nazarenko.

The organizers of the telethon Embrace Ukraine — #StrivingTogether — one of Ukraine's largest media holdings 1+1 media, the largest Eastern European music festival Atlas Festival and Public Broadcasting. The project partners are Vodafone, Mastercard Ukraine, Oschadbank and Dynamo Kyiv FC, the main media partner is the morning show "Breakfast with 1+1". The event was implemented with the support of the Ministry of Culture and Information Policy and the Ministry of Foreign Affairs.

And already tomorrow, June 24, the team of "Edynykh noviny" will hold a special marathon "Ukraine is coming home". On the day of the historic summit of the leaders of the European Union for Ukraine, at which the decision to grant the state the status of a candidate for EU membership will be announced, journalists and presenters of the leading TV channels will unite to cover this event. In particular, within the marathon, viewers can expect a telecast from TSN. Host Alla Mazur will be in touch from the studio in Kyiv, and Nataliya Moseychuk will conduct a live broadcast from the studio in Brussels, where the EU summit will take place. The TSN block can be seen on the air from 15:00 to 21:00.

Photographers: Alina Yagelska, Alina Krasieva, Kateryna Lytovchenko, Lucia-Isabella, Olga Straton, Tetiana Shulika Movchan

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