B-Mall Fest 2025 took place: thousands of visitors, top artists and charitable initiatives in the largest shopping mall in the country — Blockbuster Mall.

Star lineup and premieres on stage

This year, about 30 Ukrainian and international artists performed on the festival stages, including MAX BARSKIH, Tina Karol, DOROFEEVA, HÄMATOM, YAKTAK, Vitaliy Kozlovskyi, LATEXFAUNA, Anna Trincher, Palindrom, Sasha Chemerov, Kalush Orchestra, Pavlo Zibrov, Epolets, El Kravchuk, Marta Adamchuk and others. In total, the festival operated on 2 stages, where different musical genres were combined, and the first day was entirely dedicated to the rock direction — with headliners and bands that set a driving tone for the start of B-Mall Fest 2025. The first day’s program also included the show “A Very Serious Conversation” by “ZHABAHADYUKA” to add a humorous context to the festival.

Also, over the course of three days, the finalists of the “Musical Battle” contest performed on the B-Mall Fest stages — a new project that gives young artists the opportunity to step onto a big stage and become part of the festival’s star lineup.

Charitable mission of the festival

This year, B-Mall Fest supported several charitable initiatives at once:

• “Swarm of Revenge” by the Serhiy Prytula Charity Foundation — fundraising for FPV drones for Ukrainian defenders;

• “Khartia” unit — fundraising for wheeled vehicles;

• “Druk Armiia” — fundraising for materials to print useful devices for the Armed Forces of Ukraine;

• 14th Separate Rifle Battalion “Chervona Kalyna,” 1st Corps of the National Guard of Ukraine “AZOV.”

To support the fundraising, the band “Zhadan and the Dogs,” known for their active civic position, performed on stage on the first day of the festival.

In total, more than 1,000,000 UAH was raised over the three days of the festival, of which 600,000 UAH was transferred to the “Swarm of Revenge,” and 400,000 UAH to the “Khartia” unit. The fundraising continues even after the festival has ended.

Atmosphere and activities

More than 50 partners joined B-Mall Fest, and for 17 of them, separate partner locations were created on the territory of Blockbuster Mall — with interactive elements, raffles, thematic zones and special offers. Over the three days of the festival, more than 100 gift raffles were held. The format of each location was selected individually, according to the audience of each specific brand.

As part of the partner activities, izibank created a large entertainment zone with a wheel of fortune, gifts, special discounts at the food court, cashback and other activities that attracted visitors’ attention.

Among the festival’s partners was also the Podorozhnyk pharmacy, which presented an interactive children’s zone at the festival, and the VIVA clinic network, which supported the event with professional medical assistance to ensure that all visitors felt safe and had access to medical care throughout the event.

Over the course of the three days, exclusive festival merchandise and B-Mall Fest snacks with musical flavors were also sold, with 100% of the profit directed to charity.

Looking into the future

B-Mall Fest is already shaping up as a holistic entertainment ecosystem where music, interactive experiences, partner zones, educational formats and creative experiments blend into one multidimensional experience. In 2026, the festival team plans to further expand the scope of activities — from new stages and themed spaces to innovative interaction zones with brands, so that every visitor can create their own route of impressions.

The organizers aim to continue developing a platform for young artists and integrating the latest cultural formats, with particular attention to cooperation with partners, the development of interactive zones and the diversification of entertainment concepts.

Alongside this, the B-Mall Fest team will strengthen the charitable direction, expanding support for socially important initiatives and uniting culture, business and the community around shared values.

The main goal is to bring people together, create a high-quality platform for artists, develop culture and support the country. B-Mall Fest strives to create events that inspire, unite and bring tangible change, turning the festival into a space where entertainment, creativity and good deeds work together for a better future.