Two 1+1 media projects made it to the finals of Europe's most prestigious PR award

1+1 media is the only media company from Ukraine that entered the shortlist.

The social initiative #zabutyprovik, which aims to combat ageism, became a finalist in two categories - Change Communications and Employer Branding & Recruiting. The campaign will compete for the first place with the projects of Microsoft, Philip Morris International , Deutsche Telekom and other European giants.

The "Just don't tell anyone" project made it to the finals of the competition in the "Regions" category. Competitors of 1+1 media in this direction will be cases from Poland and Moldova.

The winners of the European Excellence Awards 2019 will be announced on November 29 at an awards ceremony in Lisbon, Portugal.

"All companies, in addition to achieving business goals, must be socially responsible and generate projects that change their organization, the market and the world as a whole for the better. This is our main task, and shortlists and contests are only evidence of a correctly chosen direction. It is interesting that this year the finals of the European Excellence Awards included two projects that work for completely different audiences: #zabutyprovik – for people 50+ rethinking their age, and “Just don’t tell anyone” – for teenagers, for whom it is important to talk about their problems and find a way out of them ," commented Svitlana Paveletska, director of marketing communications at 1+1 media .

We remind you that in December 2018, 1+1 media became a record holder and immediately won 9 awards of the most prestigious award in the field of marketing communications of the Ukrainian market, Effie, for the project about the employees of the company "People of Ideas" and the case series #School. In addition, 1+1 media became the most effective client-side marketing team of the year and the best marketing team in media. Previously , the company's PR projects were in the finals of such prestigious awards as Promax Europe Awards 2019, Baltic Communications Awards and SABER Awards EMEA 2019.

Certificate:

Anonymous online diary "Just Never Say" is the first platform in Ukraine where teenagers can openly and anonymously tell the whole country about their pain and receive support instead of condemnation.

People of Ideas+. #забутыпровик " is a large-scale social campaign, the goal of which is to destroy stereotypes that people of a respectable age are not capable of starting their own business, mastering new skills and generating powerful ideas. In addition to the internship program, the project publishes a series of motivational stories and photo reports, realized in collaboration with the famous Kyiv photographer Victoria Kvitka. He introduces Ukrainians to real People of Ideas+, who have a powerful history and prove by their own example that age is not an obstacle on the way to achieving goals, and the year of birth does not play any role in the process of achieving success.