Effie Awards Ukraine 2017: three awards for the News Museum and an award for the 1+1 media marketing team

The "1+1 Media" group and the "Gres Todorchuk PR" agency received three awards for the "News Museum" project, which was jointly implemented for the 20th anniversary of TSN. The project won gold in the "Cross-media storytelling" category, silver in the "Media&Self-promotion" category, and bronze in the "Corporate reputation" category.

Also, the Effie Awards Ukraine 2017 award was won by the 1+1 media marketing team, which became one of the best in the "Best marketing team" category and is an example of effective and efficient implementation of advertising campaigns.

The winners of the Effie Awards Ukraine 2017 were announced yesterday, December 13, at the Effie Gala 2017 award ceremony. The competition works were evaluated by a jury of 130 experts from the advertising and communication market.

We will remind you that the Museum of News is a large-scale cultural and educational project that, by showing modern history through the eyes of TSN, created for television a new approach to direct communication with viewers and became the most popular museum event in the history of Ukraine. Its exposition consisted of 10 halls with interactive zones that told about how news is created, how it affects the lives of its heroes and society as a whole, revealed the secrets of ratings, presented unique exhibits from the time of gaining independence, and also presented 100 main news of Ukraine by the last 25 years.