NewsNews31 May 2017

1+1 media expanded its distribution portfolio to 21 TV channels

From June 1, 2017, the existing distribution offer of the media group will include the BOLT channel aimed at a male audience, the STAR FAMILY channel for the whole family, and the STAR CINEMA movie channel, which will be available to viewers on satellite platforms, cable and IPTV - networks

The long-term partnership gives 1+1 media the exclusive right to be a representative of channels in the PAY TV market and to conclude license agreements for retransmission of their signal with provider networks on its behalf.

"Adhering to the principles of the 1+1 media distribution development strategy, cooperation with these channels will expand and strengthen the distribution portfolio of 1+1 media and bring us closer to our main goal - to become the No. 1 player on the Pay TV market of Ukraine," comments Andrii Malchevskyi, director of the distribution department and development of the 1+1 media broadcasting network.

"The synergy of Star Media, an international producer of films and TV series, with 1+1 Media, a major player in the pay-TV market, is undoubtedly an important step for both us and the TV viewer. We are confident that such a strategic partnership will lead Star Media to create new content exclusively for the pay TV market," says Oleksiy Shuldeshov, general producer of Star Media TV channels.

"FILM.UA Group is a true professional in the production of first-class video content, which is repeatedly confirmed by both audience preferences and professional awards. On our TV channels, we have collected the best films and TV series of recent years. We are sure that cooperation with the 1+1 media team will allow us to expand our audience as much as possible and will have a qualitative impact on the pay TV market as a whole," commented Viktor Shkrobot, Director of Management and Coordination of Paid Channels and Digital Content of the FILM.UA Group

Now the distribution package of 1+1 media includes 21 channels: 7 own TV channels (1+1, 2+2, TET, PLUSPLUS, Bigudi, UNIAN, 1+1 International), Kvartal TV, which since August 2016 shows the content of Studio "Kvartal 95", 10 TV channels of the international holding VIACOM, with which the partnership began in 2017 (Nickelodeon, Nickelodeon HD, Nick Jr, and MTV, MTV Dance, MTV Hits, MTV Rocks, MTV Live HD, VH1 European, VH1 Classic) and 3 new film and serial channels with unique content "BOLT", "STAR FAMILY" and "STAR CINEMA".

"BOLT" is a satellite channel with domestically produced content aimed at a male audience.

"STAR FAMILY" is a multi-thematic movie channel in which the content is created taking into account the interests of the whole family.

"STAR CINEMA" is a 24-hour channel of films and series of the premium segment, the content of which consists of constantly updated content of the domestic producer Star Media.

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