Movie «Trial term»: dialogue starting with a vacancy

robota.ua × 1+1 media have teamed up around the premiere of the romantic comedy «Trial period», which will premiere on January 8, 2026, to rethink the job format itself. Within the scope of the project, it goes beyond the usual announcement and turns into a way of dialogue with the audience — alive, creative and not at all similar to classic HR tools.

Insight: vacancy as a starting point of dialogue

The basis of the — project is a film about the probationary period as a period of mutual acquaintance, doubts and first decisions. A vacancy in this context is not a goal or a selection of —, it is just an excuse to start a conversation.

The project comes from a simple insight: the first step to work does not always begin with a resume. Sometimes it starts with curiosity and willingness to try. That is why the format is built as an easy and accessible — dialogue without experience requirements, hard selection or long expectations. This approach removes barriers and emphasizes: the path to change does not begin with an ideal profile, but with a small step towards new experiences.

What participants receive

• chance to win 10 movie tickets «Trial period»;
• participation in a creative raffle without classic requirements for experience or resume;
• game effect and easy immersion in the theme of the work;
• another type of contact with the robota.ua brand — is warmer, more modern, informal;
• engaging in a cultural event that brings people together around work.

Why it matters

The project at the intersection of the film and the vacancy shows how the language of the labor market is changing. Work is less and less likely to begin with a list of — requirements, but it begins with history, meaning, and emotional contact. The job format here does not work as a selection tool, but as a way to talk about the values and culture of the brand through the cultural context of the film.

As a result, all parties get more than standard interaction: brand — sincere attention and trust, and people — experience engagement and the feeling that they are not spoken to in the language of demands, but in the language of common meanings.

Conclusion

Work today — more than about the position and clearly described requirements. It is about valuable experience, points of contact and the opportunity to feel part of history. Cultural collaborations give businesses the opportunity to communicate with their audience honestly — so that they want to interact, not just scroll through vacancies.

Do you want to try yourself in this format?

One click is enough. Respond to — and maybe you'll be on «Trial so» from January 8, 2026. And you will definitely get experience that goes beyond the usual job search.