NewsNews10 September 2019

FootballHub will receive a silver button from YouTube

Multi-platform media FootballHub, part of the 1+1 media group, will receive the first silver button from YouTube. The channel of the sports project has more than 185 thousand subscribers, is among the top 3 football communities of Ukraine in terms of video views and is the second in the number of followers.

The uniqueness of FootballHub is in its own video production, daily exclusives and streaming of sports events. In the creation of content, the editorial office of the sports media places the main emphasis on mobility and timely delivery of information.

"We speak the same language with our audience, so the development of our project on YouTube is related to organic growth. The rapid increase in the number of subscribers to the channel confirms the thesis that FootballHub is a connection between fans and football. In addition to increasing the number of subscribers, we also increased the engagement of our audience: the average duration of watching a video in 2018 was 5.5, and today this indicator has grown to 12.14 minutes," says the head of Web Production 1+1 Digital Danylo Shchestyuk.

Today, on the air of the project, you can see exclusive materials with top figures of Ukrainian sports, such as: Andiy Shevchenko, Evgeny Konoplyanka, Artem Milevskyi, Ihor Surkis, Oleg Blokhin, Paolo Maldini, Mircea Lucescu, Oleksandr Usyk, Zhan Beleniuk, Andriy Yarmolenko.

As a reminder, FootballHub was created in 2017 as a sports media for social networks. The project reached the level of financial break-even in the first year of its existence.

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