1+1 media group closes the online publication "Telekritika"

"Telekritika" is a niche online publication about the Ukrainian media sphere, focused mainly on the professional environment. Founded in 2001, the project changed the format and form of content delivery several times in accordance with the needs of the media market and audience expectations. On the media market, "Telekritika" differed from other publications in that the journalists of the publication not only monitored events and trends in the Ukrainian media sphere, but also professionally evaluated the rapidly developing television and film business in Ukraine and the world. Much attention was also paid to the issues of state regulation of television, journalistic standards and freedom of speech, digital space, the situation with piracy and copyright of creators of TV and film content in particular.

This approach allowed "Telekritika" to demonstrate significant achievements in its niche for a long time and to gradually reduce the costs of supporting the publication. However, in view of the damage caused by the global corona crisis, which also hit the media market hard, the 1+1 media group decided to stop further support of the publication and focus on the development of key projects.

"If we consider the media as a business, business strategies must be strictly adjusted in order to continue to maintain leadership positions in the market and to have financial opportunities to develop key projects. In particular, our current strategy consists in the development and continuation of investments only in those projects that have a high potential to reach self-sufficiency and become profitable. It's a shame to state this, but due to a number of objective reasons, "Telekritika" could not enter such a list. We sincerely thank the publication's team for their conscientious work, as well as honesty and principles, thanks to which the publication enjoyed authority both among readers and among colleagues in the media market. The tasks that were set before the team were fulfilled in full," says Yaroslav Pakholchuk, CEO of 1+1 media.

November 26, 2020 will be the last day of operation of the "Telekritika" publication.