A successful premiere of the self-produced animated series "Hairy Blog" took place on the PLUSPLUS channel
On May 1, 2021, the TV channel PLUSPLUS, which is part of the 1+1 media group, successfully premiered the first season of the self-produced cartoon series "Hairy Blog". According to the plot, the main characters of the project Trikutya, Kvadrik and Kruzhko shoot their own vlog and learn about interesting and not so well-known facts about animals. The project, in a non-standard and creative way, demonstrates to young viewers and their parents how important information about the processes occurring in nature is, how intelligently it is arranged, and how many good and healthy traits people can borrow from animals.
The first season of "Hairy Blog" consists of 9 episodes. In each new episode, attention is paid to the study of a separate animal. So, penguins, cows, zebras, wolves, elephants, dolphins, monkeys, parrots and platypuses were in the field of vision of the PLUSPLUS universe. The animated series "Hairy Blog" proves that blogs can be useful and educational, and the knowledge gained from viewing is not just information, but an effective toolkit for children, which will help to correctly resolve misunderstandings and act wisely.
"Hairy blog" is a continuation of eco-rock on PLUSPLUS. The project helps to educate the younger generation with valuable and important eco-principles for today: to be close to nature, to respect and care for animals, to be careful with the environment and to help those in need. We are sure that every step in this direction is extremely important. In addition, I cannot help but be proud of the incredible PLUSPLUS team - the only TV channel in Ukraine that creates its own Ukrainian-language cartoons and does it creatively, modernly, with its own characters and delivers important messages in an easy and accessible way ," commented Ivanna Naida , general producer of niche TV channels 1 +1 media.
The first series of the "Hairy Blog" project on PLUSPLUS from May 1 collected high ratings: the share of the premiere for the audience 4-14 (50 thousand+) was 8.93%, and for the audience 18-54 (50 thousand+) — 1.76%. By the way, the share for the audience 18-54 (50 thousand+) is 21% better compared to the similar period of the cartoon show (slot 11:30-12:00) for the period March-May, and for the audience 4-14 (50 thousand+) – by 14%. In general, for the period of January-April 2021, TV channel PLUYSPLUS ranks first among TV channels in terms of audience 4-14 (50,000+) with a share of 10.1%.
As a reminder, the animated series "Hairy Blog" is broadcast on PLUSPLUS TV channel from May 1 every Saturday and Sunday at 11:30.
* TV audience research data belong to ITK; the operator of the panel is Nielsen.
