NewsNews20 October 2022

Results of television viewing in September: which channels Ukrainians watched the most

Media groups and views

Despite the significant changes in the content part and the reconfiguration of the network to the realities of war, loyalty to the brands of the leading media groups remains at a high level, and the trust of viewers is growing. Thus, viewing of TV channels 1+1 media in September is observed at the level of 28%, which secures the undisputed leadership in the rating of media groups. TV channels of the StarLightMedia group in September gathered a 21.6% share and were on the second step, while the channels of the Inter Media Group united only 3.6% of the platform's viewers.

As for the content that media groups offered to viewers in September or teased as novelties of the TV season, 1+1 media prepared about 15 premieres for the season, the number of titles on StarLightMedia channels is even greater about 20, but at Inter Media Group only two

Watching the telethon "The only news"

In general, if we talk about the telethon "Edyni Novyni", which continues to broadcast 24 / 7, then in September 17% of viewers watched this product. At the same time, more intensive viewing is observed on weekdays the average share of the marathon from Monday to Friday is 17.9%, and on the weekend - 14.9%. 1+1 is the most popular television channel that is viewed in a marathon, with a gap of 2.5 times from ICTV .

The decisive factor is that other news TV channels, which have become significantly fewer on the market after the closure of Media Group Ukraine and TV channels 112, ZIK and NewsOne, gather a meager audience compared to the telethon, which is significantly ahead of all other broadcasters. So, for example, in September, the 24 TV channel collected a share of 1.6%, "Pryamiy" - 0.8%, "Espresso" 0.7%, and channel 5 only 0.3%.

Data source: Kyivstar TV

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