"ProFutbol" is moving to a digital format and will be released on YouTube

The 1+1 media group announces the restart of the popular football TV program: from October, "ProFutbol" will appear on YouTube . The development of the project will be handled by the 1+1 Digital team, which is part of the media group, together with a part of the sports editorial team of 1+1 media, previously involved in the preparation of the TV program.

From October, fans of "ProFootball" will again be able to enjoy high-quality and operational analytics of football events thanks to the digital revival of the program. Viewers will be treated to 4 live broadcasts every week:

• traditional post-match studios immediately after football team meetings on Friday and Saturday;

• thematic broadcast on one of the days from Monday to Thursday;

• as well as the main issue of "ProFootball" with an extended post-match studio at a time already familiar to many supporters of the program: every Sunday at 21:00.

"The launch of "ProFutbol" on YouTube is our personal challenge: during the 10 years of the program's existence, it has become very close to many football fans, to take it like this and leave them without it. Therefore, as soon as the news about the fate of the program appeared, we conducted a survey on the FootballHub YouTube channel, asking whether viewers of "ProFutbol" would watch on YouTube. More than 10,000 "Yes!" responses were received. and began to prepare. Less than a month passed from this survey to the approval of the project. And we are ready to start: with a modern studio, a cool and mega-professional team that knows its business and ambitious plans for the future of the program in an updated format. Our experience in the development of digital projects together with the support of sponsors gives reason to expect that the project will become profitable and reach a new level," says Anna Tkachenko, director of 1+1 Digital and Innovation.

Part of the former employees of the sports editorial department of 1+1 media will work on the creation of the program under the leadership of Danylo Shchestyuk, head of 1+1 Digital web projects. The hosts of the updated "ProFootball" will be Volodymyr Zverov, former editor-in-chief of the editorial group of sports projects 1+1 media, and Serhii Peichev, journalist of the "ProFootball" TV program. The former presenters of the TV program Ihor Tsyganok and Oleksandr Lobod will open the first broadcast on YouTube and will regularly appear as guest experts.

"We did everything to ensure that the ProFutbol audience on YouTube received even more high-quality content and professional analytics: on time, quickly and as clearly as possible. And the best evaluation of our actions and a sign that we are doing everything right will be views, "likes" and subscriptions to the channel," says Danylo Shchestyuk, head of 1+1 Digital web projects.

The first edition of "ProFutbol" on YouTube will take place on Sunday, October 4 at 9:00 p.m.