The TSN.ua site increased the number of views by 50% in 2018 and increased its reach
In 2018, the number of views of the information site TSN.ua increased by 50% and amounted to half a billion. In addition, compared to 2017, the reach of the resource increased by 42%, and the average monthly share in the Ukrainian Internet was 19%. This means that almost every fifth UAnet user read news on TSN.ua in 2018. 70% of the audience did it from mobile devices. This is evidenced by data from Gemius Audience, a market gauge of the Ukrainian Internet audience.
The TSN.ua site team managed to achieve such results thanks to hard work on improving the resource. In particular, in 2018, two new formats were introduced for the Ukrainian market - AMP Stories, focused on mobile devices, and Pinbox - interactive illustrations that expand the site's functionality. A number of technical solutions had a positive impact on traffic. Also in 2018, the TSN.ua site was adapted for people with visual impairments.
"In 2018, we launched several new formats for the Ukrainian market, including AMP Stories, improved our mobile applications and the mobile version of the site, began to develop and became leaders among Ukrainian journalists on Instagram. All these achievements are the merit of the site team, which proved that even after 10 years, the platform can make great quality breakthroughs," says Kostyantyn Voytenko, editor-in-chief of TSN.ua.
We will remind you that in November 2018, the information resource TSN.ua set an absolute record - the reach of the site was 5.7 million unique users, of which 4.8 million read the site from mobile devices. Thus, the reach of the site exceeded 24% of Ukrainian users for the first time.
In August, the TSN.ua information resource turned 10 years old. Since its launch, more than 700,000 news items have been published on the site, more than 220,000 videos have been released and more than 400 special multimedia projects have been presented. Today, TSN.ua is one of the leaders among UAnet news sites and holds the lead in social networks. The site's Facebook page has more than 1.2 million followers, and 900,000 on Twitter. In 2018, TSN.ua began developing its Instagram page and became a record holder among Ukrainian news resources. Currently, almost 160,000 people have subscribed to the page. In 2018, the number of subscribers to the TSN YouTube channel almost doubled and reached 885,000.
