"Sportivny Front": the 1+1 media group signed a memorandum of cooperation with Tribuna.com

In July, the 1+1 media group together with the online publication T ribuna.com signed a memorandum of cooperation, within which they will focus their efforts on the "Sports Front" project. The main goal of the campaign is to popularize narratives about the need to block the Russian and Belarusian national teams and teams, to boycott athletes who spoke out "for the war" or did not voice their position, and comprehensive support for Ukrainian sports.

In particular, the further partnership involves communication with athletes and the distribution of important messages and news regarding events on the sports front, the involvement of new project ambassadors, the formation of a kind of sports archive of the war, the development of video materials and interviews.

The project website will soon be available, where key news will be published and the areas of activity recorded in the memorandum will be highlighted.

"In the most difficult historical time for the country, it is important to unite, because only by joint efforts we are able to bring our Victory closer. We are convinced that by joining forces with T ribuna.com , we will be able to implement even more initiatives within the "Sports Front". After all, while the war in Ukraine continues, athletes representing Russia and Belarus have no place in major sports. We will do everything possible for this," 1+1 media reports.

Interviews with Sports Front ambassadors, communications recommendations for those willing to support the initiative, a register of destroyed sports facilities and a database of athletes who support the full-scale war that the Russian Federation has unleashed on the territory of Ukraine will also be published on the project website.

" On February 24, the Ukrainian sports community was reborn - everyone joined the fight against the enemy. Someone - in words, someone - financially, someone - organizationally, someone - with a machine gun in their hands. Both athletes, 1+1 media, and we have many ideas on how not only to fight cannibals on the "Sports Front", but also to achieve results. Doing it together is more effective ," T ribuna.com comments .

Among the 1+1 media sites that are also involved in the project are TSN, "Breakfast with 1+1", "Profutbol Digital", FootballHub, "Pro sport", T SN.u a , UNIAN and many other resources. The project is implemented with the support of the Ministry of Youth and Sports of Ukraine.

The key hashtags of the campaign are #BoycottRussianSport, #TurnOffRussia, #StandWithUkraine, #StopWar, #russiaisateroriststate.

We will remind that in June, the 1+1 media group together with Andriy Shevchenko, the best football player in Europe in 2004, the head coach of the national team of Ukraine (2016-2021), a legendary athlete who is known all over the world and a hero of Ukraine, launched the project "Sports front". This is a large-scale communication campaign, as well as a series of initiatives, videos and actions designed to draw the attention of the international sports community to the war in Ukraine. Already online the first video is available, the protagonist of which was Andriy Shevchenko himself .

In addition, as a continuation of the series of initiatives envisaged within the "Sports Front" project, the 1+1 media group launched the #RussianSportKills digital flash mob.