«Dancing with the stars. Movement to life»: the project was shortlisted for the GEMA Europe 2026 international marketing award

Project «Dancing with the stars. The Movement to Life», created in collaboration with Superhumans, was the winner of the «Veterans' Support» in the Responsible Country 4.0 competition and was shortlisted for the GEMA Europe 2026 International Entertainment Content Marketing Award in the «Branded Partnerships» category, which recognizes the best examples of cooperation between media and social or commercial initiatives. 

In December 2025, the project «Dancing with the stars. The Movement to Life» first aired on 1+1 Ukraine since the beginning of the full-scale invasion, becoming an important social initiative that brought viewers together around the theme of supporting veterans and recovery through movement and art with Superhumans Center partners. The most important achievement was that during the charity broadcast, more than 1.8 million hryvnias were collected for targeted evacuation, which is 36 evacuations. 

At the same time, the project quickly attracted the attention of the audience and international society. According to the results in April 2026 «Dancing with the stars. Movement to life» became the winner in the nomination «Support of veterans» in the competition Responsible country 4.0. 

In addition, he recently gained international recognition by being shortlisted for the prestigious GEMA Awards presented by The Global Entertainment Marketing Academy of Arts & Sciences. Competitors include the industry's leading global players, including DreamWorks Animation Networks, HBO Max Spain and AMC Networks International Central.

«Case “Dancing with the stars. Moving to life” — is much more than an entertainment show. This is an example of how the world format is becoming a platform for big changes and effective support for viewers and those affected by the war. Our mission was deeper than dancing — we sought to change the attitude towards people with amputations and highlight the incredible strength of spirit of our heroes. The most valuable result — collected 1.8 million UAH for targeted evacuation. But winning the contest “Responsible country 4.0” — is an important confirmation that we are real agents of change. Along with this, we also received an important international recognition — nomination at the GEMA Awards 2026. Being on the same shortlist with global brands Dreamworks Animation Networks, HBO Max Spain AMC Networks International Central — confirmation that we are moving in the right direction. This inspires us to return to work with a new focus and understanding: we create world-class content», — Nataliya Vovk noted, CMO 1+1 Ukraine.

The main goal of the — project is to show the diversity of those who have suffered injuries due to the war, their strength and beauty and to support the recovery process of people with disabilities. 

The winners of the GEMA Awards will be announced on June 3.