
UNIAN TV channel updates its positioning and starts airing under the brand UNIAN.Serial
The slogan of the updated channel is "Watch Detective"
Starting July 28, the UNIAN TV channel updates its positioning and launches on air under the brand UNIAN.Serial. Symbolically, the relaunch takes place on the 15th anniversary of the TV channel.
UNIAN.Serial is a channel for viewers who appreciate intellectual challenges and captivating storylines. It’s a community for those who want not just to watch, but to experience events together with the characters. From now on, the broadcast schedule will focus on high-quality detective series with deep stories, charismatic characters, and unpredictable endings. All this is to offer viewers more concentrated content that not only entertains, but also captivates and keeps them in suspense. The best detectives, intricate crimes, and heroes who are always one step ahead.
"For a long time, UNIAN’s broadcast schedule consisted mainly of informational and analytical content, so not all viewers associate it with its current programming. News is now broadcast within the Marathon, and there is the UNIAN news agency — so a decision was made to adjust the brand. The updated UNIAN. Serial will offer viewers a high-quality selection of detective shows with charismatic characters, unexpected plot twists, and genuine emotions. This is something much needed right now for emotional relief. We've prepared a number of interesting products for our audience, which we’ll announce very soon. So stay tuned", — said Ivanna Naida, general producer of the UNIAN. Serial TV channel.
As for the content, the channel’s team believes that the atmosphere of complex but dynamic investigations and unexpected plot turns makes UNIAN. Serial a perfect fit for those who value suspense and intellectual mysteries.
You can view the current programming schedule of the channel on the official website.